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Children

Campaign
Agency Network: 
Published/Aired: 
April 2011
Volkswagen:  Children

Description

Print advertisement created by DMG, China for Volkswagen, within the category: Automotive.

Caption

You'll never be surprised on road again.The Electronic brake assist system of CC.

Advertising Agency: DMG, Beijing, China
Creative Directors: Dan Mintz,Weibing Xu, Bob Gao
Art Director: Bob Gao, Oliver yang
Copywriter: Sky Han
Illustrator: Octopus Digital Studio
Photographer: Jian Miao
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Highest Rated

monkey business's picture

Its good for the chinese standard.

monkey business
Activity Score 18
Ed Rapport's picture

cool idea, i can easily see the benefit of having these electronic brakes

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
iambusy's picture

i love these...simple..good art

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

yup for all the above.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture

this one is sharp as a tack

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Wordfruit's picture

Pretty good :)

I'm assuming this is just a translation for critique, but if it's to be used in English, you'd maybe want to make some small changes to the copy.

Wordfruit
Activity Score 1023
simonds08's picture

I don't like it. Looks too cheap to represent VW. Feels like they are selling fruit gushers or something.

simonds08
Activity Score 598
Billoughsby's picture

Absolutely.

Caught in just the right humor, the people who frequent this site would show this series no mercy.

Must be the time of year.

Billoughsby
Activity Score 5154
Art Director |

That's it.

andylefty's picture

Hate catching sight of the comments first.

Don't know how I feel about this one now.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jessparker's picture

The idea is really good, but the execution is incredibly bad. Doesn't look like a VW campaign, reminds me of any type of student work in early career. It is so sad to see a good idea to be wasted that way.

jessparker
Activity Score 89
Art Director at BBDO
jullyart's picture

WOW. Two very similar campaigns. I bet in the previous campaign.

http://adsoftheworld.com/media/print/rhold_insurance_brokerage_dont_wo...

jullyart
Activity Score 65
Art Director
Roger Keynes's picture

Just a heads up, Jully!

Ivan loves to post similar campaign executions, close to one another.

Keeps us on our creatively objective toes :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jullyart's picture

You're right Roger.

But have you seen any of these?
I often see many blogs and this is the first time I saw either of them. I imagine it must be really frustrating for both teams have an idea, approve it and suddenly you discover that someone across the world simply had the same idea at the same time.

Of course we are all behind the new ideas, and while you do not see anything like what you just thought, leads you to believe that your idea is new.

I hope this will not happen to me, I had a brilliant idea this morning, so far at least ;-)))

jullyart
Activity Score 65
Art Director
Roger Keynes's picture

That's our challenge, Jullyart! Coming up with THAT original idea.
We have to keep those brilliant ideas coming, and sooner or later...! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sintra's picture

Execution not up to VW standards ...

sintra
Activity Score 699
Administrative
curguy24's picture

It the message more than anything. I really love the idea + the wow execution. Is it less classy for VW, maybe yes but who cares. The scenario dramatizes the benefit of the product, and it is not fair to kill it just because it doesn't fit the assumed "identity" of BW.

curguy24
Activity Score 37
Art Director at DAY MEA
AMGKTM's picture

我来自中国北京 在国内很少看到这种风格的广告

AMGKTM
Activity Score 22
Art Director
Lazarus's picture

Not a great campaign. Poor execution and not in the typical VW way.

Lazarus
Activity Score 1536
Creative Director
dgilbert's picture

I concur with the poor execution, the illustration would make a cool bubblegum ad but its not for VW

dgilbert
Activity Score 20
Art Center School of Design
monkey business's picture

Its good for the chinese standard.

monkey business
Activity Score 18
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