Chic mud

Agency Network: 
Published/Aired: 
September 2008
Volkswagen:  Chic mud
Volkswagen Print Ad -  Chic mud

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

The luxury off-road from Volkswagen.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Art Director: Danilo Boer
Copywriter: Tales Bahu
Creative Directors: Marcello Serpa, Dulcidio Caldeira, Luiz Sanches
Illustrator: Adelmo
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Highest Rated

Guest's picture

That's exactly the point, this guy can't believe this is actually Marcello Serpa's work, I suggest you to do some research and check some ALMAP print work and you'll be shocked too

Guest
Guest's picture

NO!

Guest
Scam Detector's picture

get lost

Scam Detector
Activity Score 1048
General Manager
Guest's picture

ma che mmerda è?

Guest
STRTLRS's picture

Crappy concept made worse by the execution.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

Well...must i go or must i stay ?

Guest
designer10's picture

Have you all guys looked the ad with attention?? there is a chic louis vuitton style texture on the mud....

designer10
Activity Score 50
STRTLRS's picture

And that makes it wonderful?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

designer10's picture

i really liked... i think the first guy saying "NO" influenced most people...hehehe

designer10
Activity Score 50
john ler's picture

For sure it would take many guys saying "YEAH!" to lead others to think this is great...

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
brain123's picture

"The first guy saying NO" was right.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Scam Detector's picture

He isn't.

It's one of those f*cking assholes who think to know it all. If you think you know what you are talking about you can give a reason why. People who simply post shit like: no, bad, crap, etc should be banned.

Scam Detector
Activity Score 1048
General Manager
A.G. Pennypacker's picture

insert "bad photoshop" comment here.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
annasamara's picture

I can agree that the photoshop could be better. But overall I like it.
Chic Louis Vuitton mud is funny and a little different, I think this will work.

Annya A.Uslontseva
Graphic Designer
www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
Guest's picture

It's good. I doubt people are sitting at home and commenting on the "bad photoshop work". Gimme break. What are you people, studio hands that wanna be art directors?!

Guest
Guest's picture

good point. not for the ad, but why does evry studio person think they are fuckin ex-professional AD's? hahaha!

Guest
brain123's picture

Seriously? Almap BBDO did this?

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

Yeah!! I think you think it works because you´re a graphic designer, not an Art Director. This one looks like a Graphic Designer Work.

Guest
Guest's picture

I guess you have better criteria than Marcello Serpa then...

Guest
Guest's picture

OH yeah, the "NO!" guy at the beginning... He is a powerful creative director, so he's used to say that because he knows what works in a second and then kill it. You are so cool man... you are a DC right?

Guest
WilhelmR's picture

Well, the "bad photoshop" is obviously on purpose. And the result feels really VW :)

I like it.

WilhelmR
Activity Score 84
Guest's picture

I think it's clever and cute. The instant reaction to any ad seems to be 'no' or 'done before'. But this one doesn't deserve such comments.

Guest
Guest's picture

It's not even LV mud. It's fake LV mud. They probably couldn't get the rights, or didn't want to try, so they faked it. LV should sue.

Awful execution, talk about lazy not even shadowing or transforming to conform to the car.

Guest
Guest's picture

Marcello Serpa?

Guest
Guest's picture

man, you don't even know who Marcello Serpa is... please read, or do some research at least

Guest
Guest's picture

That's exactly the point, this guy can't believe this is actually Marcello Serpa's work, I suggest you to do some research and check some ALMAP print work and you'll be shocked too

Guest
Guest's picture

looks like it was retouched to look like it was stuck on, like sticker or paper... execution kind of makes sense, kind of doesn't. I think the idea is kind of interesting though. We make 4x4 high fashion is a cute thought.

Guest
everartz's picture

I cant believe that this is a brazilian ad!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

C'mon guys, it's not that bad...

Guest
Guest's picture

I agree, simple but kind of clever. Works for me.

Guest
Guest's picture

Faut arrêter les mecs, c'est pas si mal!

Guest
LeeHarvey's picture

Agreed, I like it.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

this is pure italian. cant be from brazil.

Guest
Guest's picture

I kind of like the concept, I also got it right away. Who really cares whether it's awsome Photoshopping or not anyways. It looks good enough for me.
Too bad though that they didn't use the actual Louis Vuitton pattern though. It doesn't matter for the concept though, people will understand what it is.

Guest
kurtberengeiger's picture

I've actually seen a SUV with "mud" aplications on it. But of course the "fashion label" was missing. So I kinda think this advert is right on.

kurtberengeiger
Activity Score 7350
Copywriter
Guest's picture

You guys should take a close-up look at the mud on the wheels and tires. Cheesy as hell.

Guest
tuga_mind's picture

desculpem os criativos deste anuncio, mas a maior parte destes comentadores que diz que o anuncio é mau, têm razão, nem parece um trabalho brasileiro. a começar na pós produção do anuncio, cheia de erros. mas eles acontecem por algum motivo, para a próxima de certeza que não os irão repetir.

tuga_mind
Activity Score 42
Art Director at freelancer/unemployed
Ndukwe Onuoha's picture

You know, a lot of people on AOTW are really dumb...advertising folks, not withstanding. LOOK AT THE AD AGAIN! While showing the functionality of the SUV,it also portrays the joy that comes with driving such an off-road vehicle. Hence the mud splash looks like an LV design.

Simply put, driving this SUV is the new, exclusive fashion fad!

Geeze!
...............................

Ndukwe Onuoha
Activity Score 149
Copywriter at 141 Worldwide |

Big ideas are often small

Guest's picture

driving this SUV is the new, exclusive fashion fad! only problem is that it targets Women, because how many man wear LV stuff. I never seen one!!

Guest
Guest's picture
Guest
Guest's picture

At first i was like why?!! Than after looking at it for a second, i liked it

Guest
Guest's picture

Have you ever studied PS/IL tutorials????
bad idea, worse execution....

Guest
Scam Detector's picture

What the f#ck are you talking about?

Scam Detector
Activity Score 1048
General Manager
soj's picture

THEN THERE WAS LIGHT i think u guys are all right and also wrong.there are different points to look at this ad from.like,from the ponit of execution i think it was delibrate to make the mud look chessy because there is a point to be observed ,which is the lv pattern .

soj
Activity Score 2
graphic artist |

THEN THERE WAS LIGHT

Guest's picture

u r all a bunch of retared arselicks. each to his own though. NO! yeh thats about right. there was no art director on this job. however, it could have been alright... i say this cos i cannot quite put my finger on what is missing, if anything. instinctively, its not quite there in the way it looks. or maybe its just complete shit.

Guest
Scam Detector's picture

For someone who "cannot quite put his finger on what is missing" you are being a bit of retard yourself, innit?

Scam Detector
Activity Score 1048
General Manager
Guest's picture

Hey, Almap does shit too you know. This one is crap, powerfull creative director or not, its crap.

Guest
Guest's picture

Maybe its a students work. And if so, its a witty concept, but the execution is much like Paint.

Guest
rogers's picture

The worst ad I see from AlmapBBDO in ages.

rogers
Activity Score 45
Spoonfeederxxx's picture

Up its own backside...

Please creative guys, rather tell us you want to be clever and don't try and show us...

Spoonfeederxxx
Activity Score 641
Copywriter
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