Advertisement

Chemical Formula

Agency Network: 
Published/Aired: 
June 2012
Volkswagen:  Chemical Formula
Volkswagen Print Ad -  Chemical Formula

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

A single part can put your life at risk.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marcelo Nogueira
Art Director: Pedro Rosa
Account Supervisor: Herlander Zola
Advertiser's Supervisor: Fernao Cosi
Log in to post comments
Hadrons's picture

The idea is benign, (the significant of one part..) but the execution it's too far fetched. (NaCl - NaCn)
Conclusion: Total rejection.
Please try again.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sintra's picture

Needs work to make it great

sintra
Activity Score 699
Administrative
Phil Lestino's picture

needs a better idea to make it great

Phil Lestino
Activity Score 1684
andylefty's picture

The idea works well for the purpose.
There seems to be something lacking in the execution.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Pseudozombie's picture

Exactly.

Pseudozombie
Activity Score 46
Copywriter
bate_palmas's picture

Maybe its the copy that isnt translating well - a single part? Doesn't make sense.

bate_palmas
Activity Score 1479
kleenex's picture

Why would this be a VW ad???

kleenex
Activity Score 58797
Web Designer/Developer
the ulcer's picture

If there's somethin' strange in your neighborhood
Who you gonna call (Ghostbusters)
If there's somethin' weird and it don't look good
Who you gonna call (Ghostbusters)

the ulcer
Activity Score 26
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now