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Cars

Campaign
Agency Network: 
Published/Aired: 
August 2008
Volkswagen:  Cars

Description


Print advertisement created by DMG, China for Volkswagen, within the category: Automotive.

Advertising Agency:

Chief Creative Officer:

Creative Director:

Creative:

Art Directors:

Copywriter: ,

Illustrators: Caroline Beckert, Liu Xinyu, Jiang Jiajia

Photography: Sheng Yan Dong Tian Zao Xing Studio

Brand Director: Nyoke Ching

Account Director: Eva Zou

Account Executive: Zhang Bo, Tommy Li

Media Director: Apple Chen

Media Planner: Jasmine Zhang
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puppiepoppy's picture

Very traditional way of doing advertisements.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

dico's picture

traditional but nice...

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

veli's picture

The old Beetle still looks great.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
the Pun-isher's picture

Come on.
I bet if this was an Italian ad you guys would have ripped it to pieces.
This campaign is boring. Next!

the Pun-isher
Activity Score 228
all brand no flakes
DwayneTucker's picture

This point is that this campaign works; I like it. But it is a good one compared to an amazing one.

DwayneTucker
Activity Score 54
Photographer at Photography For You by DwayneTucker.com/ PicBloom.com / Savannah College of Art & Design / Miami International University of Art and Design |

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

terry127's picture

if anyone can read Chinese, they must know the headline really sucks.

terry127
Activity Score 80
Hong Kong
pscs's picture

no, the chinese headline is actually ok. perhaps it's kinda "lost in translation".

pscs
Activity Score 440
SAC
adgoddess's picture

Which one is the new beetle?

adgoddess
Activity Score 369
Meghann's picture

Campaign may be safe but it works. Nice product evolution.

Meghann
Activity Score 2
High Dive Inc. |

~Meghann

Guest's picture

China has its own culture,foreigners are hard to understand...

Guest
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