Candle

Agency Network: 
Published/Aired: 
December 2008
Volkswagen:  Candle
Volkswagen Print Ad -  Candle

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

You won't see the difference, you'll feel it.
Choose original spare parts.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Illustrator: Balalò
Log in to post comments

Highest Rated

Prakashddeokar's picture

bad

Prakashddeokar
Activity Score 18
Art Director at Kandivali (E) Mumbai
Guest's picture

I don't get it.

Which difference? It's made of wax... is that the difference?

Where is the idea? Everybody knows you can't use a candle in your engine.

Guest
Guest's picture

i think it's supposed to be a sparkplug – which at least in Hungarian is called a "candle" and I assume in Italian too (I can ask a friend) translated into English definitely doesn't work though

Guest
Guest's picture

A fake spark plug won't last as long, or have the same power of an original part... so like a candle. (that is the idea)

It would have been simpler to just have an unlit candle that looks like a spark plug. without the melting wax. And have the wick be the metal tip on a spark plug.

The line needs to be simpler and to the point.

M

Guest
Guest's picture

Yes spark Plug is called "candle" in italy this the conect, buy a wax candle to set up in your car.

Guest
Damon Hakim's picture

Just 'Choose original spare parts' is enough i think? The visual speaks for itself.

Damon Hakim
Activity Score 25

damonhakim.wordpress.com | The easy way to learn branding

Guest's picture

Looks like a dildo. Honest.

Guest
unaquestionediali's picture

what kind of dildo do you usually use?

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
-----------------------------

pinkshick's picture

My thoughts went a step forward, but anyways, looks like a thing that doesn't have to do with car parts o_O

pinkshick
Activity Score 37
México
Guest's picture

Embarassing..

Guest
Guest's picture

euh...bad.

Guest
Guest's picture

its enough good and clear idea. I could not understand why guest commenters puzzle with idea.

Guest
Guest's picture

in german it's "zündkerze" (kerze = candle) - so it works

Guest
DGCS's picture

Nooooooooooooooo

DGCS
Activity Score 410
Art Director
marcel7's picture

Bad!

marcel7
Activity Score 996
Copywriter
Guest's picture

Mala, como de los 80s!!!

Guest
Guest's picture

DDB Milan burns the cliche at both ends? ;)

Guest
Guest's picture

C'mon guys it's not that bad. The translation doesn't work in english. If a sparkplug is called a candle in italian then I guess this makes sense to italians. There is an idea here, i guess it just doesn't work that well in english - that's all. but nice ad.

Mika

Guest
Senhora Kolossa's picture

guys, your thing is calcio, not advertising. go play.

Senhora Kolossa
Activity Score 483
Jung von Matt
capywriter's picture

probably there are several languages in which the same word is used for candle and spark plug. In French for example it's 'bougie', which we also use in Belgium, but as a form of dialect.

capywriter
Activity Score 5513
Copywriter at Freelance
Abhisek Roy's picture

Good creative, Well done guys....

Abhisek Roy
Activity Score 16
Twohmp Communications Pvt. Ltd.
Prakashddeokar's picture

bad

Prakashddeokar
Activity Score 18
Art Director at Kandivali (E) Mumbai
Advertisement
Featured Content

Latest Collections

Advertisement