Agency Network: 
Published/Aired: 
May 2011
Volkswagen:  Camel
Volkswagen Print Ad -  Camel

Description

Print advertisement created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Caption

Volkswagen Turbo Diesel Injection. Less fuel consumption with added engine power.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Dima Tsapko, Roman Davydyuk
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk
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Highest Rated

atb2005's picture

It really gets annoying when people start clamoring Done! Done before! Nothing New!....... Who cares if it's been done if the NEW execution is still good?!?

I like it. But then again I might be biased, because I love Dima's work in general.

Good job, guys!

atb2005
Activity Score 13557
Church Money's picture

How many times are we going to see car ads putting cheetah spots on other animals? This has become quite the low-hanging fruit.

Church Money
Activity Score 76
Art Director
TSD Agency's picture

Are there any certain examples?

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Ron Burgundy's picture

I cant think of any off the top of my dome, but your right about the animal kingdom juxtaposition thing...art direction looks good for their idea though.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
pierrelastname's picture

Done!!! Tiiiiime ago for AUDI TV, a kiss between cheeta and camel... conclusion: nothiing new!

pierrelastname
Activity Score 2869
Copywriter
Bife's picture

nice

Bife
Activity Score 99
Art Director
pierrelastname's picture

Done!!! Tiiiiime ago for AUDI TV, a kiss between cheeta and camel... conclusion: nothiing new!

pierrelastname
Activity Score 2869
Copywriter
TSD Agency's picture

Link?

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Hammad S's picture

I think that it depends on the target...it doesn't matter about it being a "new idea". I'm not going to know a whole bunch of ads from a time ago....and those who aren't even into ads will know even less...

I'm still trying to understand the camel-cheetah tho...

Hammad S
Activity Score 484
atb2005's picture

It really gets annoying when people start clamoring Done! Done before! Nothing New!....... Who cares if it's been done if the NEW execution is still good?!?

I like it. But then again I might be biased, because I love Dima's work in general.

Good job, guys!

atb2005
Activity Score 13557
joelapompe's picture
joelapompe
Activity Score 4005
bhuvneshwar.chd's picture

target archived .

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

this is overly done.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

charlottebree's picture

I don't even want to try to get it. Camels and cars? Africa and Germany? Camel on the savannah? Camel wanting meat? No on so many levels.

charlottebree
Activity Score 84
TSD Agency's picture

I'll try to be simple and clear -- camel is economic and endurable, cheetah is fast and powerful. That explains the Turbo Diesel Technology at the full extent.

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Zulu-1's picture

One one those "A cheetah don't change it's advertising" hahahahahhaha - best *Believe Dat*

Zulu-1
Activity Score 130
Copywriter at Ogilvy
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