Log in to post comments
NicoCiego's picture

Nothing new, plus the copy can be associated with numerous brands.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
marchingtosmtnew's picture

Of course everyone will understand it... the idea is very simple... but, it is kinda kitsch!

marchingtosmtnew
Activity Score 4
Copywriter
TexasH's picture

And kind of done.

TexasH
Activity Score 363
copywriter
andylefty's picture

Beach is an underwhelming setting for 'the world'
The image is feasible if someone lives on the beach.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
bobby666's picture

nothing new but still good...

bobby666
Activity Score 1462
RMG Connect, India
Hadrons's picture

I like it. The image and the feeling that with this car, any place in the world can be your home.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mavdaele's picture

I agree. the mailbox idea is not new. For the Renault Scenic ad joelapompe posted, I can't see any link with the cars functionalities. Here I do. It's a clear and simple message that highlights the car's biggest advantage.

mavdaele
Activity Score 2
Planner at DDB Brussels
kleenex's picture

not really new.

kleenex
Activity Score 58777
Web Designer/Developer
neary jaclies's picture

not new

neary jaclies
Activity Score 104
XavierX's picture

Visual is not new at all: http://adsoftheworld.com/media/print/dhl_desert
Been done over and over again.

THIS IS NOT GOOD DDB!!!

XavierX
Activity Score 3
Art Director
Jason RIeff's picture

Not new, and a bit boring.

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
mertos's picture

dont lik the image

mertos
Activity Score 904
Creative Director
darkknight116's picture

So much negativity on this site. All I keep seeing is "done better" and "seen it before". Things are easier to critique once committed to paper. Maybe we should have a section on this site where people can show us all, how they would have answered the brief… Just saying.

darkknight116
Activity Score 30
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement