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Busker

Campaign
Agency Network: 
Published/Aired: 
August 2010
Volkswagen:  Busker

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Meanwhile, the tone-deaf busker sang Buffalo Soldier on this three string guitar.
Enjoy the silence. The quetest cabin in the class. New Golf.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Group Head: Jamie Mietz
Art Directors: Jamie Mietz, Michael Lees-Rolfe
Copywriter: Peri van Papendorp
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Guest's picture

how do you "sing" on your guitar? terribly written

Guest
Guest's picture

I don't get it. Sorry!

Guest
stitchy's picture

i drove the car for a month and the gear is one of the loudest sounds ever... its a great car after all its a GOLF, badly advertised as silent!!!

stitchy
Activity Score 779
creative design
Billoughsby's picture

Suh-loppy copy. Agreed.

Billoughsby
Activity Score 5154
Art Director |

That's it.

TommyO's picture

I don't get it, and yet I see all these positive comments... Can someone explain? I feel like I'm missing a great campaign.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Billoughsby's picture

Hi, TommyO. I am not one of the high raters of this series, btw. But it looks to me as if they have artfully re-created typical title cards from silent films -- hence, suggesting a connection to silence or quiet on the road -- and built around it. If you don't buy the metaphor or the connection, then the whole campaign is hurting.

I think a lot of the positive comments are because "it looks kinda cool".

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Keep telling that history:

Read the novel, Rescue at Pine Ridge, "RaPR", where Buffalo Bill Cody meets a Buffalo Soldier. A great story of black military history...the first generation of Buffalo Soldiers.

How do you keep a people down? ‘Never' let them 'know' their history.

The 7th Cavalry got their butts in a sling again after the Little Big Horn Massacre, fourteen years later, the day after the Wounded Knee Massacre. If it wasn't for the 9th Cavalry Buffalo Soldiers, there would of been a second massacre of the 7th Cavalry.

Read the novel, “Rescue at Pine Ridge”, 5 stars Amazon, Barnes & Noble and the youtube trailer commercial...and visit the website http://www.rescueatpineridge.com

I know you’ll enjoy the novel. I wrote the story that embodied the Native Americans, Outlaws and African-American/Black soldiers, from the south to the north, in the days of the Native American Wars with the approaching United States of America. This story is about, brutality, compassion, reprisal, bravery, heroism and gallantry. The story shows the truism to the fullest of a PG-14 perspective...with a DVD release to show the fullest reality of war. Read the novel, Rescue at Pine Ridge, the story of the rescue of the famed 7th Cavalry by the 9th Cavalry Buffalo Soldiers.

Also the novel was taken from my mini-series movie of the same title, “RaPR” to keep my story alive. Hollywood has had a lot of strikes and doesn’t like telling our stories…its been “his-story” of history all along…until now. The movie so far has attached, Bill Duke directing, Hill Harper, Glynn Turman and a host of other major actors in which we are in talks with…see imdb.com at; http://www.imdb.com/title/tt0925633/

When you get a chance, also please visit our Alpha Wolf Production website at; http://www.alphawolfprods.com and see our other productions, like Stagecoach Mary, the first Black Woman to deliver mail for Wells Fargo in Montana, in the 1890's, “spread the word”.

Peace.

Guest
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