Businessman

Campaign
Agency Network: 
Published/Aired: 
May 2011
Volkswagen:  Businessman

Description

Print advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Caption

The Volkswagen Passat with Brake Assist.

Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar
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jackmancer2017's picture

Clever, even though a speedbump doesn't necessarily make you slow down much, you get the point :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Kriativity's picture

show the product dude..where's the car?!!

Kriativity
Activity Score 414
morse's picture

Does that speed bump represent breaking? It will only make the car jump.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

weak concept, unappealing visual.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Bob.C's picture

Thought this looked familiar-

Brake assist plus by Mercedes-Benz:

http://adsoftheworld.com/media/print/mercedesbenz_pram
http://adsoftheworld.com/media/print/mercedesbenz_kid

Better concept, similar visuals as this set (from a different angle) - Cannes Lions Winner 2009

DDB Mudra need to learn to use or not-use Google either way no excuse

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Glut's picture

bad visual and execution

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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