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Boy

Campaign
Agency Network: 
Published/Aired: 
April 2014
Volkswagen:  Boy

Description

Print advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Caption

One angle is not enough. Volkswagen 360° Area View Camera.

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José Maria Roca de Vinyals
Creative Directors: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Art Director: Aldo Ferretto
Copywriter: Iratxe Cabodevilla
Business Director: Gorka Lozano
Account Director: Javier Villalba
Producer: Brigitte Villalonga
Photographer: Befree Studio
Post- Production: Fornós Digital Retouch
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adri10288's picture

Got my attention.

adri10288
Activity Score 337
Copywriter at Zebra Studios
fakeandgay's picture

come on lazy ad guys... we shared this already massive without vw logo on...

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

falamarceloo's picture

you gotta be kidding me f.kulfoto.com/pic/0001/0026/18v7225767.jpg

falamarceloo
Activity Score 37
Copywriter
thedesignaddict's picture

The agency is late to the party on these photos. They went viral years ago.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mmackinven's picture

No. How does this convey 360º view?

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

driving's picture

why old photo?

driving
Activity Score 427
joelapompe's picture
joelapompe
Activity Score 4001
instant coppee's picture

come on guys! this series should not have left the studio ... classic case of a good idea being let down!!
ESPECIALLY THIS!... it's in bad taste... a headless kid or headless father... creativity does not mean senseless!

instant coppee
Activity Score 45
Creative Director at max l'agence |

satish singh
creative director, max l'agence

tim_bro1's picture

Cannes judge: "You had me at Volkswagen".

tim_bro1
Activity Score 142
Copywriter at Innocean Worldwide Australia
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