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Agency Network: 
Published/Aired: 
May 2009
Volkswagen:  Biker gang
Volkswagen Print Ad -  Biker gang

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

The quietest cabin in its class.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors / Copywriters: Prabashan G. Pather, Sanjiv Mistry
Photographer: Guy Neveling
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Guest's picture

A small variation on Weru's insight and idea. And not as good.

Instead of small motorcycles ridden by normal people, here there are no motorcycles (smaller than small), and people dressed as mimes.

Guest
Guest's picture

Lol

Guest
Guest's picture

Hilarious
Good Idea

Guest
Kroete's picture

I find it really expressive..nice visuals.

Kroete
Activity Score 11
CurryJ's picture

Weruuuuuuuu!!!!!!!!!!!!!!1

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

moinid of the day :)

Guest
esoparacomentar's picture

A variation on Weru's insight and idea. And better.

esoparacomentar
Activity Score 18
Prof's picture

not bad!

Prof
Activity Score 1449
Copywriter |

Quite really.

alexander_bickov's picture

I call this vw commercial - moinid of the month (most interesting idea of the month) :)

alexander_bickov
Activity Score 3281
Guest's picture

cool... nice one:)

Guest
Guest's picture

THIS IS THE SAME WITH THE BOSE NOISE REDUCTION EARPHONES CAMPAIGN

Guest
tirthomitro's picture

this one's so VW

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I don't think so. VW is usually original.

Guest
Guest's picture

The quietest ... or the fastest? More fun on street?
Not a very clear visual.

Guest
Guest's picture

Agree that it's definitely playing in Weru's territory. Though I do applaud the variation on the theme.

Guest
busyb's picture

nice thought. execution is weak. art direction?

busyb
Activity Score 117
Neatonido's picture

Smart.

Neatonido
Activity Score 78
Copywriter at Launch Agency
Guest's picture

Over the top

Guest
Guest's picture

I love it. brilliant

Guest
Guest's picture

two ideas in one.
should we show rockers without bycicles or rockers as pontomime to show that theres no noise?
I don´t now lets take both one would be right.
i hope so.
i too.

better decide what you want next time.

Guest
Raf-vp's picture

It looks me they are sitting on asses, not a good idea ... too expressive!

Raf-vp
Activity Score 46
Graphic Designer at Dubai
LeeHarvey's picture

Like it. Period.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

reminds me on the weru campaign from scholz&friends. sorry guys.

Guest
Guest's picture

but if mimes are quiet, and there miming motorbikes, doesnt that set them up as the standard loud noise level, so that the car which catches the bikers attention is the noisiest thing on the road? perhaps if the car had surprised and crept up on the mimes i dunno

Guest
pindaro's picture

niiiiice

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

kanogt500's picture

Cool! i would like it even better if the golf had BOSE sound and it will fit perfectly to this ad

kanogt500
Activity Score 14
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