Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Berlin, Germany
Agency Producer: Bernd Bluhme
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directions: Till Eckel, Johannes Hicks
Art Direction: Lisa Berger
Copywriter: Ingo Isabettini, Manuel Wenzel
Production company: Wanda Berlin
Executive producer: Fabian Barz
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pez's picture

Why's this in print? btw, strange approach...

pez
Activity Score 1804
Creative Director
shahidali's picture

'drifting away' could have been portrayed in a better way. doesn't go with the brand personality of VW. to me, its an opportunity lost.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
Adaddicted's picture

why is it in print....??? should be in the bin! ;-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Spoonfeederxxx's picture

I think the insight is quite good and the creative idea interesting, but the execution is a bit out there...

Shoo!

This is what happens when you have one too many late night, drug induced brainstorms...

Spoonfeederxxx
Activity Score 641
Copywriter
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