Agency Network: 
May 2011
Volkswagen:  Beach


Print advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.


The new Passat. Pleasure before business.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Art Directors: Steve Wakelam, Adam Ledbury
Copywriter: Karen Ferry

Planning Director: Nick Andrews

Managing Partner: Nicole Taylor

Senior Business Manager: Dave Murphy

Photography: Alan McFetridge

Art buyer: Bryson Holt

Photography Production House: The Kitchen

Retouching: Cream
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jackmancer2017's picture

I vaguely understand this. I get what it wants to say... but why are the cloths on the ground? And why would this mean anything about the Passat? Seems to be more about the cloths.

Activity Score 6992
Copywriter at Editor/Student
atb2005's picture


You would get a better understanding once you see the commercial, which I personally love. Maybe Ivan will post it sometime soon. This campaign is targeting business individuals, and it is showing what some of them do for pleasure before they go to work (e.g. swimming, playing tennis, etc and of course driving a passat). In this particular example, though, I am not sure you can tell someone went to the beach.

Activity Score 13547
jackmancer2017's picture

I can understand that - but why cloths on the ground? Doesn't make enough sense for me.

Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

It's not just any clothes. It's business clothes :) Like I said earlier, the campaign is targeting business individuals. I agree though that this could be a tad confusing. They should have done just the commercial. You can see it here:

Activity Score 13547
jackmancer2017's picture

Alright I agree that works heaps better. Good production, although it merely goes on feeling rather then clear reason why the Passat would be 'Pleasure before business'.

Activity Score 6992
Copywriter at Editor/Student
Manoma's picture

Nice.. but, why the car ?

Activity Score 1108
bakamono's picture

See one before you see the other sorry things don't work this way. This is simply bad.

Activity Score 998

because therefore it is

AdBuzzer's picture

I absolutely agree with you - if it doesn't work on its own, it's a poor execution and a waste of client's money. We don't live in the 80s when you could build a 99% reach by a TV campaign and expecti that your audience links the print with TV execution.

Activity Score 1172
Marketing Manager |

ace85le's picture

this one is just bad. worst of the bunch.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture

dear ad..can u please make some sense to me and many others?

Activity Score 414
Glut's picture

just bad, no more to analyze

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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