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Bat

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Daylight vision. The Bi-Xenon headlights from Volkswagen.

Advertising Agency: DDB Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Art Directors: Judith Baumgartner, Cindy Huchatz
Copywriter: Nina Faulhaber
Graphic Design: Nilgün Kayapinar-Yikici, George König
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Reality Check's picture

So silly and so over-the-top, that it's hard not to fall under the spell of its exaggerated glare.

Reality Check
Activity Score 2539
pez's picture

I like this a lot, the benefit is clear, calls your attention, and the art is very good... good job!

pez
Activity Score 1804
Creative Director
TommyO's picture

Nice idea, but such an ugly bat.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

cozz20_1's picture

Ha ha!

cozz20_1
Activity Score 87
Art Director at Leo Burnett U.S.A
thedesignaddict's picture

Smart, fresh and clear.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

nice photo but idea is old

Guest
Guest's picture

Done by jwt Dubai 2 years ago

Guest
Disco Munky's picture

Poor.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

AssassinX's picture

This made me laughing.
Quite exaggerating but I love this idea!

AssassinX
Activity Score 1329
dollypoppin's picture

I needed to see the whole series to finally appreciate it.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Anonymous Author's picture

Highly competent.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

fabgeekling's picture

I wouldn't associate a bat to "daylight" vision. The only hint in the picture that it's night is the moon. Bats don't see in the day... and they use an internal sonar system to figure out movement at night.

Aren't Germans familiar with the expression... blind as a bat? DOH!

fabgeekling
Activity Score 24
Guest's picture

i dont think that the bat stands for the good vision. its just an indicator for nighttime. because you dont see them that much at daytime. aren't you familiar with this fact...???

Guest
art.vs.commerce's picture

whole serious is cliche

art.vs.commerce
Activity Score 566
Art Director
Guest's picture

The idea is sound, but the execution lets it down...

Guest
dsklan's picture

done and poor photoshop...

dsklan
Activity Score 1926
Art Director at homeshop
Jon-Paul Mountford's picture

all three, are some kind of gad awful, stock-photography mish-mash.
Clumsily cobbled together with little appreciation, for .... well ... where do I start, light, perspective, movement, etc..etc..

there are few things that I like less than these!
can I give minuses ?

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

s1bs's picture

good enough for me.

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
pajaro's picture

Good job

pajaro
Activity Score 69
Illustrator
Guest's picture

Reminds me of this Student work done by Miami Ad School Hamburg http://www.newcreatives.com/work/1216078188/1217807201.jpg

Guest
Guest's picture

seems to me that ddb berlin likes to be inspired by student work coming from germany huh!?

Guest
Guest's picture

nice composing ! love it

Guest
Guest's picture

i like

Guest
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