Ball
Description
Photographer: Guy Neveling
Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Jake Bester
Advertiser's Supervisor: Ryan Searle
Account Manager: Greg Tebbutt
Account Supervisor: Andrew Watson
Art Buyer: Merle Bennett
Art Director: Wallace Seggie
what is this ad saying, please to tell
jai hind
art director
They're afraid to go get the ball? I don't get it... Anything that is hard to get is not award-winning in my opinion.
Really cool!
great .... smart simple ...
Nice idea.. The ball can be better integrated in the picture. So bad photoshop... but again good idea. Really nice.
Somwhere i saw that idea. Dont remember, may be Yamaha or Honda
Digital product designer | Custom URL shortener and smart links
i don't get it
no word ........
Chaminda Rathnayake
i think the jury has carved a new category - has failed to keep it classified - where the judging criteria is "best use of grass, hash, cocain, magic-mush... watever"
good move, i say!!!
they showed me a picture & i laughed
dignity has never been photographed
Really nice. Great way to say this car is really fast. Nice job.
Really nice idea. A great way to say "really fast car." It's deceptively simple and very smart. . . Nice.
Nice idea guys! Beautifully executed. Should have been a campaign tho.
Damn! Very nice. "It's deceptively simple and very smart" I couldn't agree more.
its a rip off of a nissan altima ad. except the altima ad is funnier (chickens dug a hole underneath the road to cross; its even the same perspective lol)
cheers,
dlue
couldn't find the link on here but
http://theinspirationroom.com/daily/2008/how-did-the-chicken-cross-the...
cheers,
dlue
It's sad, isn't it?
This is superb. Well done to the makers. DDB crew.
yeah baby! love it!
q bueno!!!!! arriba mexico!!!!!
Le falta algo para completar la idea, un pequeño texto tal vez.
The car could be just out of frame and travelling at 40kph and the kids wouldn't enter the road. Which means that the ad isn't necessarily sayng the the car is fast... so, what is it saying?
DLUE, you're absolutely right. This is a major rip-off...
Same angle, not the same idea. This ones a winner.
Once explained i think this idea is quite good but to get the point across better then maybe they could of had a parent holding back their child from going to get the ball so it shows they are wanting it back but its to dangerous to get, whereas now it just looks like people are watching the ball as if its gonna explode or something.
A great way to say
"Golf owners are reckless drivers that tend to run over small children"
or
"The brakes on a Golf are so bad, you won't be able to stop quick enough to avoid a little kid"
"Ever heard of Lamborghini?"
WORD! Done already.
Awesome. Love it.
Very nice. Simple and fresh.
A winner!
Bad retouching. Take a closer look at the perspective on the telegraph/electricity poles. It's the little things that count.
'Take a closer look' , it was one shot, poles, ball, kids, grass, road, sky etc etc, no retouching except for a slight grade, I know I was there.
the guys pose makes me feel like they are waiting for something for so long notice the boring dog look... they could use the guys holding back the dog from getting the ball and it would be much better ...
so bad photoshop, so bad shadow handling.. different shadow angles.
i agree with Liverpudillian also.
i don't think it deserves a gold, silver nor bronze.
the nissan ad is much better in total.
To me this ad is great.
Great!
Very good but I think it's been done before, like someone said above, maybe Yamaha or some other car maker??
Guys, i think the idea is that they want to see de car and the only way is to make it stop. I am wrong?
This make thing about mercedes ads, 90-0 fast... But yeah , the first time i see this i think about to stop the car to see it, because is a Wolwagen golf, and they dont see his speed like a good factor to show....
Stop the car , then enjoy his beauty!
Anyone who can't get this simple proposition should put away all the sharp things in their house and bubblewrap all the hard things because your clearly lucky to get through the day.
For me: they don't want to see the car - they want to see how does it STOP when they enter the road. It's the finnest new way to play, and it's safe becouse of good brakes.(VW=safety)
Latest Collections
