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Agency Network: 
Published/Aired: 
July 2009
Volkswagen:  Ball
Volkswagen Print Ad -  Ball

Description

Photographer: Guy Neveling

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Jake Bester
Advertiser's Supervisor: Ryan Searle
Account Manager: Greg Tebbutt
Account Supervisor: Andrew Watson
Art Buyer: Merle Bennett
Art Director: Wallace Seggie
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jai hind's picture

what is this ad saying, please to tell

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

dont get it?

Guest
Guest's picture

They're afraid to go get the ball? I don't get it... Anything that is hard to get is not award-winning in my opinion.

Guest
Guest's picture

Really cool!

Guest
Prof's picture

so good!

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

great .... smart simple ...

Guest
washiam's picture

haha...nice

washiam
Activity Score 443
Art Director
Guest's picture

Nice idea.. The ball can be better integrated in the picture. So bad photoshop... but again good idea. Really nice.

Guest
Wordnerd's picture

Ever heard of Lamborghini?

Wordnerd
Activity Score 6692
Copywriter
alexander_bickov's picture

Somwhere i saw that idea. Dont remember, may be Yamaha or Honda

alexander_bickov
Activity Score 3279
Guest's picture

i don't get it

Guest
chamindarathnayake's picture

no word ........

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

tirthomitro's picture

i think the jury has carved a new category - has failed to keep it classified - where the judging criteria is "best use of grass, hash, cocain, magic-mush... watever"
good move, i say!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Really nice. Great way to say this car is really fast. Nice job.

Guest
Guest's picture

Really nice idea. A great way to say "really fast car." It's deceptively simple and very smart. . . Nice.

Guest
Guest's picture

Nice idea guys! Beautifully executed. Should have been a campaign tho.

Guest
Guest's picture

Damn! Very nice. "It's deceptively simple and very smart" I couldn't agree more.

Guest
dlue's picture

its a rip off of a nissan altima ad. except the altima ad is funnier (chickens dug a hole underneath the road to cross; its even the same perspective lol)

dlue
Activity Score 342

cheers,
dlue

dlue's picture
dlue
Activity Score 342

cheers,
dlue

Guest's picture

It's sad, isn't it?

Guest
Guest's picture

This is superb. Well done to the makers. DDB crew.

Guest
Guest's picture

Ogilvy Cape Town - not DDB

Guest
Guest's picture

yeah baby! love it!

Guest
www.alexdaff.com's picture

yeah baby! love it!

www.alexdaff.com
Activity Score 6
Art Director at Hong Kong
Guest's picture

q bueno!!!!! arriba mexico!!!!!

Guest
Guest's picture

Le falta algo para completar la idea, un pequeño texto tal vez.

Guest
ADcoke's picture

jajaja esta bueno, demasiado simple y claro.

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

The car could be just out of frame and travelling at 40kph and the kids wouldn't enter the road. Which means that the ad isn't necessarily sayng the the car is fast... so, what is it saying?

Guest
Guest's picture

DLUE, you're absolutely right. This is a major rip-off...

Guest
Guest's picture

Same angle, not the same idea. This ones a winner.

Guest
Guest's picture

Once explained i think this idea is quite good but to get the point across better then maybe they could of had a parent holding back their child from going to get the ball so it shows they are wanting it back but its to dangerous to get, whereas now it just looks like people are watching the ball as if its gonna explode or something.

Guest
Guest's picture

A great way to say

"Golf owners are reckless drivers that tend to run over small children"

or

"The brakes on a Golf are so bad, you won't be able to stop quick enough to avoid a little kid"

Guest
Chopper's picture

Is that the Golf speed test lane?

Chopper
Activity Score 1015
Guest's picture

"Ever heard of Lamborghini?"

WORD! Done already.

Guest
Guest's picture

Awesome. Love it.

Guest
Guest's picture

Very nice. Simple and fresh.

Guest
Guest's picture

A winner!

Guest
Guest's picture

Bad retouching. Take a closer look at the perspective on the telegraph/electricity poles. It's the little things that count.

Guest
Guest's picture

'Take a closer look' , it was one shot, poles, ball, kids, grass, road, sky etc etc, no retouching except for a slight grade, I know I was there.

Guest
Liverpudillian's picture

the guys pose makes me feel like they are waiting for something for so long notice the boring dog look... they could use the guys holding back the dog from getting the ball and it would be much better ...

Liverpudillian
Activity Score 58
Graphic Designer
mabdo's picture

so bad photoshop, so bad shadow handling.. different shadow angles.
i agree with Liverpudillian also.
i don't think it deserves a gold, silver nor bronze.
the nissan ad is much better in total.

mabdo
Activity Score 8
Art Director
Guest's picture

To me this ad is great.

Guest
Guest's picture

Great!

Guest
ericofthedead's picture

Very good but I think it's been done before, like someone said above, maybe Yamaha or some other car maker??

ericofthedead
Activity Score 64
Wordnerd's picture
Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Guys, i think the idea is that they want to see de car and the only way is to make it stop. I am wrong?

Guest
Chinpi's picture

This make thing about mercedes ads, 90-0 fast... But yeah , the first time i see this i think about to stop the car to see it, because is a Wolwagen golf, and they dont see his speed like a good factor to show....

Stop the car , then enjoy his beauty!

Chinpi
Activity Score 19
Pucp/Toulouse Lautrec
Guest's picture

Anyone who can't get this simple proposition should put away all the sharp things in their house and bubblewrap all the hard things because your clearly lucky to get through the day.

Guest
Ogoorkova's picture

For me: they don't want to see the car - they want to see how does it STOP when they enter the road. It's the finnest new way to play, and it's safe becouse of good brakes.(VW=safety)

Ogoorkova
Activity Score 2
Copywriter
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