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Bad part, 2

Campaign
Agency Network: 
Published/Aired: 
October 2011
Volkswagen:  Bad part, 2

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

A bad part affects the entire system.
Volkswagen original parts.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
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andylefty's picture

Prefer this one.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
pierrelastname's picture

same idea, same agency, just different brand.... but PEPSI WAS FIRST!
http://adsoftheworld.com/media/print/pepsi_light_gym_exercises_3

pierrelastname
Activity Score 2869
Copywriter
Taylormade's picture

Not really the same agency... it's hard to keep track of what every BBDO in every country is doing.

Also, their visuals are similar, but the message and reason for the visual are quite different.

Taylormade
Activity Score 408
pierrelastname's picture

same the same!

pierrelastname
Activity Score 2869
Copywriter
morse's picture

It's nice, but not original.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

It is a shame that same agency do the same work... isn't it? even Pepsi got Cannes this year....

pierrelastname
Activity Score 2869
Copywriter
SST's picture

it's great!

SST
Activity Score 15
Global Executive Creative Director
stewart76's picture

Recycled idea?

stewart76
Activity Score 234
Temple's picture

The same creative device does not necessarily mean the same creative idea. Otherwise, there should be no award shows, since more or less, all creative devices have been used.

Temple
Activity Score 11341
Creative Director
kleenex's picture

does not work for me.

kleenex
Activity Score 56089
Web Designer/Developer
Roger Keynes's picture

The old 'black sheep' approach is a bit formulaic for VW, isn't it?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

anoldasgupta's picture

nice concept........i really appreciate the presentation.........:)

anoldasgupta
Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
noknoriano's picture

the repetition game again?

noknoriano
Activity Score 73
Art Director
DarkSide's picture

Both Pepsi and VW copies from the same original: http://alturl.com/fbrya

Joe La Pompe on you!!!

DarkSide
Activity Score 1066
Other
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