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Agency Network: 
Published/Aired: 
March 2008
Volkswagen:  A-B
Volkswagen Print Ad -  A-B

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Travel more. New BlueMotion technology. Big distances, little consumption.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
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JAGGY's picture

I had the same idea months ago for Mercedes. Why the f*** didn't I execute?

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

iT-iS-i's picture

Erm, because it's not worth it?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

sloppy4's picture

because you don't work on mercedes? just guessing.

sloppy4
Activity Score 1492
Jet Propulsion Lab's picture

Ummm, because if you did, it would end up looking JUST like this? Which I hear has been done before? But hey, it's your book...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Totto's picture

Hah.I know how it feels. Anyways its done before.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Alistair C.'s picture

nice

Alistair C.
Activity Score 692
Copywriter
Peter66's picture

Simple and clear. I like it!!!

Peter66
Activity Score 718
Inverted's picture

very cool

Inverted
Activity Score 193
Westerdals
adamrich's picture

thumbs up!

adamrich
Activity Score 48
BJL Manchester
rosss's picture
rosss
Activity Score 146
student
Peter66's picture

It doesn't seem to be the same thing to me.
In your example someone just drove a longer way (quite stupid by the way!).
In this VW Ad the concept has definitely a bigger perspective!!

Peter66
Activity Score 718
fs's picture

This one is much simpler and thus better.

fs
Activity Score 40
Creative Director
Kaifa's picture

Sorry Rosss but the one for Audi is about the pleasure to drive.
This one is different end very clear.
------------------------------------------------------------------

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

All ears's picture

Nice, very nice

All ears
Activity Score 233
Copywriter, London
Olafski001's picture

Is this a repost from a few monhts ago? i was working on this exact same thing and i skipped it because of an ad i saw here i think. Or am i completely wrong? does that ring a bell to anyone here?

Olafski001
Activity Score 1193
Copywriter |
mimi_g's picture

haha i really like it

mimi_g
Activity Score 56
Graphic Designer
EGGO's picture

This has to be old. I KNOW I saw it somewhere.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

veritas's picture

not immediate, but very nice

veritas
Activity Score 90
creative vicedirector |

Veritas, Milan, Italy

Londonpride's picture

sure has been done before.
conrapunto for smart, in 2004 or 2005.

Londonpride
Activity Score 171
Copywriter
machoman's picture

Machoman, creative director

I totally agree with Ross. Although it's differently realized, the idea is the same... The old and overused "travel more than necessary" one!
Boring.

machoman
Activity Score 40
creative director |

Machoman, creative director

man thurd's picture

done, redone, done, redone .... hohum.

man thurd
Activity Score 76
Singapore
adddd's picture

Again???

adddd
Activity Score 95
Copywriter
Kateter's picture

this isn't saying little consumption.
this is basically saying a joy of travelling.

nevertheless it's pretty boring.

Kateter
Activity Score 2029
Copywriter
sinisitu's picture

simple, strong and nice.

sinisitu
Activity Score 12
junior art director
ANDRECHE's picture

yo también YA hice esta idea, buuuuuuuuuuuuuuu.

ANDRECHE
Activity Score 56
Art Director at TORO FISCHER
Sbubburrara's picture

I like it.

Sbubburrara
Activity Score 21
Art |

Do you like sbubburrara?

Sbubburrara's picture

Yes, I like it very much.

Why you don't like Sbubburrara?

Sbubburrara
Activity Score 21
Art |

Do you like sbubburrara?

FlyingDogs's picture

Cool.

FlyingDogs
Activity Score 968
Copywriter
Las Cosas como son's picture

very done

Las Cosas como son
Activity Score 102
General Manager
Zeus's picture

EXCELLENT

Zeus
Activity Score 906
somewhere
hovsep's picture
hovsep
Activity Score 33
Art Director
pulchinela's picture

old idea

pulchinela
Activity Score 1175
ZaboZaboZabo's picture

I liked it.
Before I discovered it was done.

ZaboZaboZabo
Activity Score 593
Art Director
fred derrick's picture

simple. clever. done. boring.

fred derrick
Activity Score 8
Berlin |

namaste.

camiseta's picture

clever. in the 90´s

camiseta
Activity Score 31
Art Director at dentsu
thats it's picture

italian quality standard!

thats it
Activity Score 12
Art Director
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