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A Bit Too Risky - Bird

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

If you are looking to buy a used car, the Volkswagen Safe Deals are your best bet. Service cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked in 96 key points, and with up to 5 years warranty. Next to this, everything else seems a bit too risky.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Suddenly, everything else seems a bit too risky.
The certified used cars from Volkswagen with up to 5 years warranty.

Advertising Agency: DDB Berlin, Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Gomes
Senior Copywriter: Pedro Lourenço
Junior Art Director: Valerie O'Bert
Junior Copywriter: John Speer
Photographer: Garry Simpson
Head of Production: Andrea Boessenecker
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kleenex's picture

Concept fail imo.

kleenex
Activity Score 55237
Web Designer/Developer
sold's picture

No

sold
Activity Score 3379
Copywriter
Haggiesm's picture

I understand what they're trying to say but it's easy to understand the messaging as "Volkswagen is for people who are scared of everything".

Haggiesm
Activity Score 81
Data's picture

Senior, Junior, CD ... For this campaign ? Come on

Data
Activity Score 345
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