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Volcanic ash

Published/Aired: 
July 2006
 Volcanic ash
 Volcanic ash

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Description

Many ads use unrealistic visual exaggeration to dramatize the message. In this case reality was dramatic enough.

Caption

The Philippines' most committed newspaper.

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pindaro's picture

nniiicie

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

MADE in the USA's picture

WoW

MADE in the USA
Activity Score 434
Other |

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Mabakima's picture

The visual has been used before by Time Magazine. Headline went something like: "If you think watching a volcano in a movie is frightening, imagine watching one from a rear view mirror."

But that aside, this photo is regarded as one of Time Magazine's 100 best photographs of the 20th century. So it's intrinsically attention-grabbing. The Time Magazine ad actually won a One Show gold pencil. This one won a Cannes bronze. I think the photographer should have a share of the metals too.

Mabakima
Activity Score 84
Copywriter
tsutomukun's picture

if i remember, its not the philippine daily inquirer vehicle in this picture but a jeepney? i dunno, couldve been another photo. but this looks nice.

tsutomukun
Activity Score 42
Art Director
Mabakima's picture

Yeah, it was a blue utility vehicle that's actually being chased by the pyroclastic cloud.

Mabakima
Activity Score 84
Copywriter
tsutomukun's picture

i wonder when this was in, i don't seem to recognise the names of the creatives. except for alnair.

tsutomukun
Activity Score 42
Art Director
Mabakima's picture

Good you recognise Alnair. He's really the one who originally thought of this ad.

Mabakima
Activity Score 84
Copywriter
ramsri's picture

Nature’s unsettling way of saying i rock!

ramsri
Activity Score 30
Marketing Manager
MADE in the USA's picture

I think it’s an incredible photo!! I would give you money right now to have had the experience of the photographer.
Seeing the dust rise from the rear tires of the “Range Rover” because of slamming the brakes... no doubt after experiencing ground shaking the loud rumble and the massive explosion that caused that huge plume of smoke and debris to fill the air.... “Take a deep breath and go the other fuckin’ way“!! ( waxing poetic )
As everyone else is turning away...The photographer is standing tall, so that we all might see the beginning of ill fated happening.

Beautiful photo.

MADE in the USA
Activity Score 434
Other |

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Nautiliux's picture

Powerful graphic!

Nautiliux
Activity Score 2
Graphic Designer
GrandChamp's picture

nice

GrandChamp
Activity Score 97
Art Director
SirFar's picture

Got to love the photo. On the other hand the strategy is a bit seen before. "We go further to bring you closer" Ring any bells?

SirFar
Activity Score 141
Art Director
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