Communicate clearly

Agency Network: 
January 2010
Vodafone:  Communicate clearly
Vodafone Print Ad -  Communicate clearly


In 2009, Vodafone won the much-publicised annual test of German mobile communications networks for voice and data connectivity, conducted by Connect magazine. We wanted to tell our target group about this in a vivid and offbeat ad.

Print advertisement created by Scholz & Friends, United Kingdom for Vodafone, within the category: Fashion.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen, Raphael Brinkert
Creative Director Art: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
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Hiperion's picture

i dont get it..
can you explain, please?

Activity Score 3138
Creative Director at zinkproject Valencia
Tero Ylitalo's picture


Tero Ylitalo
Activity Score 628
Planner at Zeeland
Wolfgang's picture

cool. i got this.

Activity Score 151
Art Director
john doe's picture

Delta-Oscar Bravo-Echo-Tango-Tango-Echo-Romeo Alfa-Delta-Sierra!

john doe
Activity Score 1571
Art Director
okmar's picture

Excellent! Love it

Activity Score 29
goveernment marketing
bubblestheclownfish's picture

A clever idea, but with no resolution unfortunately. Are we to believe Vodafone makes it harder to communicate because we are using the NATO phonetic alphabet in this ad? Or are they suggesting that Vodafone makes it easier to communicate? If so - what's their solution to the problem? As I said, it's clever - it just doesn't tell us anything.

Activity Score 606
Creative Director
beingofageoldgrace's picture

no syr, thats cryptic

Activity Score 353
alejulimaty's picture

smart, makes you find the message

Activity Score 840
brother buenos aires
Hibon's picture

Clever ad for "madman's" not sure if this work's on "normalman's" .

Activity Score 3734

Simple ideas are the best !

shahidali's picture

The people working for FBI should be able to decode it.
I'm not against out of the box thing but it has to be be effective.
all i see is that it takes a form of riddle and the code breaking is generating a bare minimum WOM among some teenagers.

Activity Score 4065
Dhaka, Bangladesh |


hilazon's picture

very clever, i like it a lot.
too bad it's a one shot.

Activity Score 150
anHiiieeta's picture


Activity Score 328
Art Director
Holly Boy's picture


Holly Boy
Activity Score 42
joost's picture

Love this. They actually make you want to understand.

Activity Score 15
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