Surfer

Campaign
Agency Network: 
Published/Aired: 
August 2011
Vodacom:  Surfer

Description

Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.

Print advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales
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Geimima's picture

nice illustration! nice campaign

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Roger Keynes's picture

Very similar line of thinking to that NZ 'Find your pet' print from a few pages ago.
And that took me a few looks to get it, too ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Abhishek Parikh's picture

Can't agree more.

Abhishek Parikh
Activity Score 568
atb2005's picture

The "club" and "surfing" don't look like clubbing and surfing at all.

atb2005
Activity Score 13557
ace85le's picture

Love it. Speaks to the TA who mainly will be parents. Both ads are good.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture

done many times... nothing new.

pierrelastname
Activity Score 2869
Copywriter
Helmet Chrome's picture

Disagree, sorry. I find them cluttered and confusing, I have no idea what's going on in these even with the 5 mins it took to see the Godzilla sized surfer. What parent would take that time to decipher a cell phone ad, seriously guys?

These scream they were made for kids / award shows not an over-protective parent.. at least the logo is HUGE.

Helmet Chrome
Activity Score 260
Art Director
mr.x's picture

In an ad like this, I think there should be a big contrast between the copy and the visual. Meaning; if the copy is "are they really where they say they are", then the visual should show that they are NOT where they say they are. And with a concept like that you could do a whole series of hilarious ads.

mr.x
Activity Score 998
Forsbergs Skola
Boxey's picture

Didn't see the surfer until it was pointed out.

Boxey
Activity Score 8879
Melaleuca In-House
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