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Pride Couples - Yellow

Campaign
Agency Network: 
Published/Aired: 
June 2018
Vodacom Mozambique Fashion Week: Pride Couples - Yellow

Description

There’s no room for discrimination at Mozambique Fashion Week. That’s why we’re the first brand in the country to stand up against prejudice towards the LGBT mozambican community.

We believe that respect is the foundation of everything good and everyone has the right to love whoever they want and be as they want to be, free from judgment or discrimination.

Print advertisement created by DDB, Mozambique for Vodacom Mozambique Fashion Week, within the category: Public Interest, NGO.

Caption

Romeo & Juliano
May all love stories be respected.
June 28. International LGBT Pride Day.
#MFWagainstprejudice

Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Director / Art Director: Albachir Muinde
Creative Director / Copywriter: Christiano Vendramine
Copywriter: Ivo Alves
Illustrator: Ernesto Mondlane
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kleenex's picture

Well the ads are a concept. I guess they work for the target audience.

kleenex
Activity Score 58742
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