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Don't Text & Drive, Tree

Campaign
Agency Network: 
Published/Aired: 
May 2012
Like
28
Views
10360
Vodacom:  Don't Text & Drive, Tree

Description

Print advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Creative Director: Justin Joshua
Art Director: Justin Joshua
Copywriter: James Cloete
Illustrator: Wayne Troskie
Photographer: Vernon Reed
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Highest Rated

vote4pedro's picture

So so idea. Horrible execution.

vote4pedro
Activity Score 4601
Copywriter
jackmancer2017's picture

How dramatic ;p but please, could the copy be something new? It's the same as 'don't drink & drive'. People kinda know that. Anyhow it'll probably raise some awareness, chapeau.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
vote4pedro's picture

So so idea. Horrible execution.

vote4pedro
Activity Score 4601
Copywriter
ItMatters's picture

I got the message but I didn't go woww. Not too bad though.

ItMatters
Activity Score 2167
bate_palmas's picture

Meh. I feel like I've seen it before

bate_palmas
Activity Score 1479
Nike Diesel's picture

Does nothing for me.

Nike Diesel
Activity Score 13718
Art Director
kalpesh78's picture

There was a campaign last year that said LOL and other text messages with the same execution. don't text and drive. Don't see anythign new here.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kleenex's picture

I like the font.

kleenex
Activity Score 58657
Web Designer/Developer
Mongoose's picture

really bad!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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