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Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.

Print advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales
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vidya.shankaran's picture

loved one and stalking don't hand in hand..

vidya.shankaran
Activity Score 724
ace85le's picture

It's a feature mainly for parents who want to monitor their kids' whereabouts. I think it's relevant and has commercial values. Good campaign.

ace85le
Activity Score 3935
Marketing Manager |

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do.i.know.you.'s picture

I agree.. they don't go hand in hand.. The product proposition should have been something like a 'lost mobile' or a 'theft situation' or something.

do.i.know.you.
Activity Score 9
visualizer
pierrelastname's picture

done many times... nothing new.

pierrelastname
Activity Score 2869
Copywriter
fotdot's picture

So nothing.

fotdot
Activity Score 673
Creative Director
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