Fit in, 2

Campaign
Agency Network: 
Published/Aired: 
August 2015
VLCC:  Fit in, 2

Description

Print advertisement created by JWT, India for VLCC, within the category: Health.

Caption

Lets you fit in.

Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director: Nishit Shankar
Copywriters: Nishit Shankar, Shoneeka Ghai
Illustrators: Nishit Shankar / Myooworks
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Culture's picture

Nice art!

Culture
Activity Score 978
Creative Director
kleenex's picture

I agree.

kleenex
Activity Score 58777
Web Designer/Developer
admanind88's picture

So overweight people can fit in only if they get lean and muscular? and all this just to hang out with other lean people? the message here should be about better health. the current message can be really depressing!
this 3D rendering looks like it was made 10 years ago.

admanind88
Activity Score 26
Dzsoi's picture

Interesting idea but I partly agree with admanind88. Although "getting healthier" is not a strong motivation for many as the negative consequences seem distant and uncertain.

Dzsoi
Activity Score 8603
Copywriter
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