Barbecue

Campaign
Agency Network: 
Published/Aired: 
July 2008
V-Kool:  Barbecue

Description

Print advertisement created by Praxis, United Arab Emirates for V-Kool, within the category: Automotive.

Caption

The world's most technologically advanced heat control film for you car.

Advertising Agency: Praxis Advertising, Dubai, UAE
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
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Guest's picture

Done know what you are selling.
The car needs to be retouched: more light, line and shadows.

Guest
Guest's picture

so the cows were grass grazed?

Guest
Muhammad Imran's picture

Leveraging on the technological brilliance, V-KOOL provides you superior solar heat control solutions that meet your requirements. V-KOOL products range from top-of-the-line Spectrally Selective clear films to value-for-money hi-performing coatings that aim to meet your needs. V-KOOL's spectrally selective coatings also enhance the aesthetics and comfort of glass-clad facades. Occupants can enjoy the advantages of natural daylighting without sacrificing on comfort, and high air-conditioning bills.

Muhammad Imran
Activity Score 614
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

"enjoy the advantages of natural day lighting" means, getting cooked inside of an oven or a microwave??, this things don't have to do NOTHING with "daylight"... most of them work with electricity. Have u ever put your hands inside of a hot Oven? i guess not. terrible concept.

Guest
LeeHarvey's picture

V-Kool; turns every car into an oven. This is by far the worst campaign I've seen in ages.

LeeHarvey
Activity Score 3029
Creative Director
Guest's picture

word.

Guest
Guest's picture

we work on insights, its a common scene in middle eastern countries, where by the temp. is 50 degrees and above, so you cannot trust your car air con in this conditions and you feel you are actually in an oven. our target audience reacted to this visual and V-KOOL sale risen by 80% as v-kool strongly promise to fight heat in your car, and reduce UV.

Guest
Muhammad Imran's picture

We work on insights, its a common scene in middle eastern countries, where by the temp. is 50 degrees and above, so you cannot trust your car air con in this conditions and you feel you are actually in an oven. our target audience reacted to this visual and V-KOOL sale gone up by 80% as V-KOOL strongly promise to fight heat in your car, and reduce UV.

Muhammad Imran
Activity Score 614
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

Mohammad, peopel over at ADblog arabia are wondering teh same things, maybe you could explain teh concept there as well :)

Guest
ivan's picture

Having lived in Bahrain with 50C temperatures. I relate instantly.

ivan
Creative Director at Ads of the World
Guest's picture

that s all fine and well, but no where on these ads does it say that "v-Kool" does the opposite of the metaphor.

Guest
Guest's picture

I totally agree........I thought it was a car heater system or a microwave oven that was fast or a really crappy car.........AIR CONDITIONING .....HOW NOVEL!

Guest
kalpesh78's picture

Art could've been 50 degrees better. close-up of the car. you don't need the bottom. simple cars (merc E class) would've done instead of fancy ones. The copy should've read. "In 50 degrees of The Gulf you need V-Kool car window films." or something to that effect.

for various ads you could've also used different angles of the car. (instance for this one i'd have used a frontal angle since it'd have shown the entire bbq in its glory)

anyways.. nice effort.

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

Dear Imran...
why post information about the product now. shudn't u have done this when the ad was being finalised? the ad simply failed to communicate anything.Either u left the idea have way through or picked up half-way...coz there's an idea there....but alas it's never gonna see the light of day... Be smart....don't get cooked. get v-kooled.

Guest
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