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Interference - Star

Campaign
Agency Network: 
Published/Aired: 
July 2016
Vivo: Interference - Star

Description

Print advertisement created by Y&R, Brazil for Vivo, within the category: Electronics, Technology.

Caption

Don't let unstable signal outdate your TV.
Watch more channels in HD.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Creative Director: Rui Branquinho
Head of Art / Art Director: Felipe Pavani
Copywriter: Ricardo Dolla
Illustrator: Gabriel Bueno
Art Buyers : Monica Beretta, Stephanie Wang
Print Producer: Ronaldo Cavalcante
Client Services: Leonardo Balbi, Helena Brant
Planner: Paulo Vita
Media: Gustavo Gaion, Thiago Franzão
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Highest Rated

kleenex's picture

Sure you need a service like that if video quality get that bad,

kleenex
Activity Score 57519
Web Designer/Developer
Reality Check's picture

The obtuseness has so far kept me from really warming to it, but the art direction is ugly and weird in an interesting way, which makes me think that maybe eventually there'll be a moment of clarity and it will become one of my favourite campaigns.

Reality Check
Activity Score 2545
kleenex's picture

Sure you need a service like that if video quality get that bad,

kleenex
Activity Score 57519
Web Designer/Developer
maper's picture

I like this. Visually grabbing. Good line.

maper
Activity Score 208
Copywriter at Circul8
bobafett's picture

great thinking

bobafett
Activity Score 2322
Chief Creative Officer
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