Revival, Porn-Nude

Agency Network: 
April 2012
Viva!:  Revival, Porn-Nude


Print advertisement created by Artplan, Brazil for Viva!, within the category: Media.


See it again with new eyes.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Letícia Rodrigues, Filipe Chulam, Alessandra Sadock
Copywriter: Rafael Pascarella
Photographer: Keystone, Getty Images
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kleenex's picture

I honestly love this idea.

Activity Score 57557
Web Designer/Developer
themoralist's picture

Achei essa campanha uma merda. Mas vou dar nota alta só porque a Letícia Rodrigues é gostosa.

Activity Score 26
Phil Lestino's picture

What is this trying to say? Cropping this picture does not change it at all...just a lot of naked people running in the is it porn?...and nude is just a fact...
is it the translation that leads to confusion?

Phil Lestino
Activity Score 1654
Jemma McGlinchey's picture

Not sure why cropping the image makes it porn - very strange indeed.

Jemma McGlinchey
Activity Score 12
Journalist and Broadcast the Openline show every Wednesday
Temple's picture

And what is this trying to sell?

Activity Score 10883
Creative Director
LOLWREN's picture

If they were suggesting porn - prehaps just the woman on the right (but only at a stretch)... prehaps ...explicit...nude - instead of porn...nude? - However you stretch it the concept is just that, stretched. Nice idea - maybe a diffrent image woud have shown the importance of perspective better.

Activity Score 16
Copywriter at weareyellowbird
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