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Revival, Fellows-Lovers

Campaign
Agency Network: 
Published/Aired: 
April 2012
Viva!:  Revival, Fellows-Lovers

Description

Print advertisement created by Artplan, Brazil for Viva!, within the category: Media.

Caption

See it again with new eyes.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Letícia Rodrigues, Filipe Chulam, Alessandra Sadock
Copywriter: Rafael Pascarella
Photographer: Keystone, Getty Images
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thedesignaddict's picture

How does seeing it on a wide TV reveal that they are lovers? I can see the concept working if the large screen format revealed that they were in fact holding hands (or something), but it doesn't. FAIL.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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