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Agency Network: 
Published/Aired: 
January 2011
Viva Foundation:  Starlet
Viva Foundation Print Ad -  Starlet

Description

Print advertisement created by Szwejkowski, Poland for Viva Foundation, within the category: Public Interest, NGO.

Caption

Starlet. Mare. Ingredients: disappointment, fear, pain, moan, misery, tears.

Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Marta Białostocka
Copywriters: Piotr Wronek, Ryszard Kunce
Photographer: Robert Majewski
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CuriousPencil's picture

Clear simple message, even with the odd translation.

CuriousPencil
Activity Score 4225
Copywriter
Lazarus's picture

Bad.

Lazarus
Activity Score 1536
Creative Director
miko1aj's picture

Tak wygląda konina? Pojawia się pytanie – skąd "wzięli" do reklamy.
Pomysł prosty, co jest zaletą w tym wypadku.
Drugie zdanie copy jest dość dziwne. Jakoś szuka się w nim tego orzeczenia i nie znajduje.

miko1aj
Activity Score 3086
dean viii's picture

predictable.

dean viii
Activity Score 1686
Creative Director
HappyHour's picture

The copy explains the weak idea twice.

HappyHour
Activity Score 2381
Glut's picture

mmmm

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

I like it

luispiter
Activity Score 2756
comunication
kleenex's picture

Not for me.

kleenex
Activity Score 58742
Web Designer/Developer
ki's picture

Yummi hehe!

ki
Activity Score 124
Copywriter
the_lizard_king's picture

Disgusting! Sorry to be so harsh but i really abhor this thought! I mean there is no essence to it what so ever!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Sooty's picture

Really sad topic. I'm not a big fan of the ad, I think it would have worked better as an promotion and the ingredients thing has been done quite often before, but I hope it worked.

Sooty
Activity Score 38
Copywriter
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