Agency Network: 
Published/Aired: 
March 2010
Vitta Farma:  Back
Vitta Farma Print Ad -  Back

Description

Advertising Agency: Trio, Jequié, Brazil

Print advertisement created by Trio, Brazil for Vitta Farma, within the category: Pharmaceutical.

Caption

Medicine for erectile dysfunction with special discount.

Creative Director: Marcelo Góes
Art Director: Gilmar Gama
Copywriter: Marcelo Góes
Account manager: José Biondo Filho
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Highest Rated

R U serious's picture

I have a smile on my face now.

Nice.

R U serious
Activity Score 416

Say my name, say my name...

zerocool's picture

scratch marks do not look fresh. They look like they have been there for a while and are now scarred....back when he could get it up.

zerocool
Activity Score 455
Dadaism's picture

Erectile Dysfunction and Scratch marks?

Dadaism
Activity Score 161
Darling Design
Dadaism's picture

Erectile Dysfunction and Scratch marks?

Dadaism
Activity Score 161
Darling Design
michelangelo's picture

This ad needs a lot more work to work... grey hair and scratch mark just won't make it...

michelangelo
Activity Score 660
elnietodeNicho's picture

Why not?

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Adaddicted's picture

come on guys... it works perfect even without the copy!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

royschellekens's picture

Ofcourse it works, but this is a blog about ceativity. It's a first minute thought! And the execution could be much better.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

El Barto's picture

Great!

El Barto
Activity Score 111
Art Director
akshaysrikar's picture

forced and needs very deep thinking to understand the idea. but once you get idea, its make a lotta sense

akshaysrikar
Activity Score 418
India
whatthefudge's picture

This is spot-on.

whatthefudge
Activity Score 1266
CopyRight's picture

i'm not getting this

CopyRight
Activity Score 713
silvi's picture

Because you are just a kid. Grown up!

silvi
Activity Score 4170
Copywriter
Marlus Lau's picture

HHAHAHAAHAHAHAHAHA!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
R U serious's picture

I have a smile on my face now.

Nice.

R U serious
Activity Score 416

Say my name, say my name...

pez's picture

the man needs to be older for this to work, a little bit more of work in layout could be great... it works anyway...

pez
Activity Score 1804
Creative Director
niko_17's picture

i like it!

niko_17
Activity Score 138
work
niko_17's picture

i like it!

niko_17
Activity Score 138
work
perromalo's picture

classic

perromalo
Activity Score 435
Creative Director at Mateo&co
polar's picture

too much scratchs, may with some few, the result have been better.

polar
Activity Score 28
Politecnico Grancolombiano
art.vs.commerce's picture

bad

art.vs.commerce
Activity Score 566
Art Director
art one's picture

The execution is clean and simple... albeit a bit boring. You'd have to be pretty simple not to get the concept though..... c'mon, a monkey could understand what's being communicated here. That said the link between scratch marks and sex has been used too many times before for this ad to have that WOW factor. nice try though.....a bit studenty.

art one
Activity Score 70
raulbanderas's picture

i like it

raulbanderas
Activity Score 357
rolling.stone's picture

excellent, i pity with the old man, better luck next time ;-)

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

guilherme10k's picture

Great ad.
I got it... in the first look.
Good stuff.

guilherme10k
Activity Score 8
10Kz Estratégias de Comunicação
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