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roman-schwienbacher.com's picture

a little to powerfull, this product.
i would say.

roman-schwienba...
Activity Score 1021
Photographer
scarfinati's picture

To me this is off strategy.

Its dramatizing something just not the product benefit. As far as I know the idea is its strong on dirt/bacteria. So the correlation between dirt and something that is clean and colorful like a work of art is lost...

I do like the way the ad looks, the simplicity of it though.

scarfinati
Activity Score 843
Art Director
Punch's picture

En efecto. El producto sirve para limpiar vidrios. No para decolorarlo.
La exageracion del concepto se les fue de las manos.

La direccion de arte: Impecable. (aunque eso no quita que se puedan
notar algunos detalles del interior. Bueh, pueden ser pajazos mios).

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

San Pateste's picture

solo un buen retoque, puede que la idea sea buena , pero no será mucho?

San Pateste
Activity Score 139
Copywriter
Rusio's picture

This happens when there`s no strategy behind the thinking.
Just a "weird" idea.
Bad thinking.
Bad benefit.
Bad idea.
Thumbs Down!

Rusio
Activity Score 326
Copywriter
seda's picture

Que? tiene clorox.

seda
Activity Score 20
Art Director
drizae's picture

Is it a stain remover too? If so, bloody choice ad that!

drizae
Activity Score 503
Copywriter |

Fail Harder.

scarfinati's picture

Ahh, stain remover. Not that changes things.

scarfinati
Activity Score 843
Art Director
Rusio's picture

No stain remover.
If so, the should have added a line.

Rusio
Activity Score 326
Copywriter
Mantufayo's picture

Un vitral sin vidrios! porque no se me ocurrio antes!

Mantufayo
Activity Score 580
Creative Director
gibshellenberger's picture

i really wanted to like this ad. but the prod. benefit is SO off.

gibshellenberger
Activity Score 157
Creative Director
MCP's picture

It's all I seem to say these days, sorry! But this has been done before, by Lowe Bull Calvert Pace Johannesburg, South Africa, for Windowlene (Johnson and johnson) in about 1999, exactly the same ad, but it was a long long while ago.

MCP
Activity Score 231
Copywriter
Yokel's picture

link?

Yokel
Activity Score 604
Art Director
RITALIN's picture

Already seen. Nothing new. Duh.

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

Rog's picture

Great!
How guilty will all those Chilean mummas feel now??!! :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Minimum's picture

Indeed, I like the way this ad looks, but all it is saying to me is that it seems that there is some acid or biting substance in there. I really dont want to use this product if it can burn the colour out of glass..

But the idea it is a cleaner that can clean glass to it's extreme is nicely found. (it is called stained glass)

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Yokel's picture

I like it. Simple and effective.
I don't think any customer is stupid enough to think it'll take the colour out of stained glass. This is just simple product exaggeration. Glass cleaned to the extreme of absolute clarity.
I don't know why people have such a problem with products' effects being exaggerated - that how every second ad works.

Yokel
Activity Score 604
Art Director
B128's picture

I like...

B128
Activity Score 392
Art Director
A. J. SMITH's picture

I really like this, it should perhaps have a qualifying line but I like it loads.

BUGGERS

A. J. SMITH
Activity Score 2822
phantom_2015ad's picture

doesnt look like a powerful ad to me ... maybe it could have got good reviews if it was a part of a photographers work ..

phantom_2015ad
Activity Score 20
Other
Steeef's picture

Wow..! that's strong

Steeef
Activity Score 135
Art Director
delphine's picture

yes, but it 's not new.

delphine
Activity Score 4
Art Director
A. J. SMITH's picture

has it been done before?

By whom?

For which brand?

BUGGERS

A. J. SMITH
Activity Score 2822
Chris's picture

its a product thats been advertised to death, window cleaner so clean it turns a window see thru...bla bla bla..

but i like this one, its origional

Chris
Activity Score 1935
Art Director
A. J. SMITH's picture

Which are these old adverts you are talking about?

I would love to see them.

:-)

BUGGERS

A. J. SMITH
Activity Score 2822
otto54's picture

very good artdirection, not the same opinion for the idea...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

nemesis's picture

stain remover -> stained glass

nemesis
Activity Score 767
Creative Director
RITALIN's picture

My art director has one that`s just the same, made like 5 years ago. Same problem -that`s why he never published it-: no benefit! You don`t want a glass cleaner that ruins your stuff. Out of strategy, in my opinion. (by the way, my art director`s also chilean. POW!)

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

mrtalented's picture

nice concept and art direction. i'm sure some judges will get it but not the most targeted housewives. nice effeort though!

mrtalented
Activity Score 2171
Creative Director
Guest's picture

This idea is on strategy. It removes stains. Hence stained glass window.

Guest
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