Advertisement

Sweet white dog

Campaign
Agency Network: 
Published/Aired: 
July 2010
Vitakraft:  Sweet white dog

Description

Print advertisement created by Leagas Delaney, Italy for Vitakraft, within the category: House, Garden.

Caption

Shampoo for you beauty.
For softer and sweeter hair.

Advertising Agency: Leagas Delaney, Milan, Italy
Art Director: Selmi Bali Barissever
Copywriter: Marco D'alfonso
Photographer: LSD
Log in to post comments

Highest Rated

alexander_bickov's picture

lol

alexander_bickov
Activity Score 3281
Guest's picture

candy floss ,dogs ,shampoo n this copy??????? nigga r u kiddin me ?

Guest
Blashyrkh's picture

I just don't get the use of the background

Blashyrkh
Activity Score 32890
Art Director
bracco's picture

Probably one of the worst art works I´ve seen, and the idea behind it.... poooooooooooor

bracco
Activity Score 34
Creative Director
Guest's picture

what's wrong with Cannes judges

Guest
Jupiter's picture

Shampoo for dog...the fur does not look soft or silky at all...it looks entangled....and what's with candy floss??? is that the main idea???

2 ideas merged = fail
Cannes Lions 2010 = pass

SHAM poooooooooo!!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

pez's picture

boring, not fun, not real..

pez
Activity Score 1804
Creative Director
jponino's picture

they forgot for sticky hair too as the art direction meant to !
baddddddddddddddddddddddddd and sssssssssucccccccccckkkkkksssssss

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
paumarques's picture

jej.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

keithstoeckeler's picture

Really lovely art direction.

keithstoeckeler
Activity Score 425
alexander_bickov's picture

lol

alexander_bickov
Activity Score 3281
Guest's picture

PLEASE CORRECT: this is NOT at cannes lion 2010. Of course, this is NOt at that level

Guest
Guest's picture

No way man. born fake

Guest
bobby666's picture

poor dog... poor concept... poor (keep adding)... guys this campaign is really in bad taste and there's nothing SWEET about it

bobby666
Activity Score 1462
RMG Connect, India
dollypoppin's picture

White cotton candy?

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

There is nothing as pretty as bathing your dog and he/she having white, soft, clean fluffy fur. I think it hits the target. Softer and Sweeter..get it?!? Art direction is great.

Guest
Guest's picture

Oh NO!! It's sticky ><

Guest
Spoonfeederxxx11's picture

The insight is lame...

Spoonfeederxxx11
Activity Score 184
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement