Agency Network: 
Published/Aired: 
September 2008
Vision Foundation of India:  Train

Description

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Print advertisement created by Ogilvy, India for Vision Foundation of India, within the category: Public Interest, NGO.

Caption

Don't kill your eyes. Donate them instead.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images
Log in to post comments
askaichin's picture

NOT GOOD at ALL

askaichin
Activity Score 10
Iris Worldwide Delhi
izmild's picture

HORRIBLE.....! What's the impact to mind! No reason...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

quite effective in more voilent way

Guest
Guest's picture

not really a good way to illustrate the message

Guest
Guest's picture

whts wrong with u guys... i really like it! its such a simple & clear msg. Great execution.

Guest
Guest's picture

has any good advertising ever come out of india?

Guest
Guest's picture

That is so baseless and it stinks of unwarranted racism. Nevertheless, u need to chk your statistics and a serious reality check.

Guest
Luis Maram's picture

I can't believe last comment. Shame on you! You need to learn about racism.

In the other hand, I think it is an experimental design and I don't think it is bad at all. Once I saw a campaign for organ donation using a tiger! and it won a lot of prizes. Open your minds!

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

You know, comments on an ad usually affect my judgement.
But this time around I don't understand what the fuss is all about.
I really like this piece of work. It's risky but worth taking the risk. GOOD STUFF!!!

Guest
Guest's picture

Its fantastic, people can't even imagine this kind of creative b'cos the fact is revealed are true.

Guest
Guest's picture

bad idea

Guest
Guest's picture

this is so creepy, seeing the eyeballs like that.

I would immediately turn the page, and I doubt I would donate my eyes after that!

Guest
Guest's picture

Also I seriously doubt the whole idea.

"Please dont kill your eyes" ?

Donation is a decision based on emotion - the ad should play on emotion. Bad bad brief.

Guest
beesting's picture

this is for the "guest Commenter" --- "has any good advertising ever come out of india?"

may i ask u who won the Grand Prix this yr??

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

STRTLRS's picture

This is so wrong. The creatives probably thought they had an ace with this "edgy" concept. Creepy images won't make anyone donate their eyes. This misses the mark in all levels.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

very stupid idea

Guest
crashdummyglory's picture

Hello friends. this time around it is a steam locomotive ( archaic ). and the eyes are green...could we have the wonderful brown or the black that indians mostly have for their eye color( Aishwarya Rai...yawn... excluded ). Oh no, but this must be for a global audience. no it isn't. oh my God ! here we go again.

crashdummyglory
Activity Score 39
wha...
Guest's picture

THIS IS A BAD WORK, ALL PEOPLE KNOW THAT

Guest
Guest's picture

Dios!. Esto es verdaderamente feo e inconsistente. Aunque no soy de los que critica por diversión las piezas que acá se exponen, sí creo que debemos tener más cuidado con lo se manda para que sea exhibido.

Guest
Guest's picture

This is a joke)
This cant be true, my god, this is a stupid idea

Guest
Guest's picture

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Guest
Guest's picture

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Guest
Guest's picture

FORCED!

too weak for an advocacy.

Guest
Guest's picture

nice one

Guest
rohit_bharati's picture

won't agree.

rohit_bharati
Activity Score 75
Mumbai
Advertisement
Featured Content

Latest Collections

Advertisement