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Agency Network: 
Published/Aired: 
September 2008
Vision Foundation of India:  Rope

Description

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Print advertisement created by Ogilvy, India for Vision Foundation of India, within the category: Public Interest, NGO.

Caption

Don't kill your eyes. Donate them instead.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images
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sneakyhands's picture

way too literal. besides, there have already been a few personified eyeballs quite recently.

http://adsoftheworld.com/media/print/sky_tv_field
http://adsoftheworld.com/media/print/optica_caroni_war

sneakyhands
Activity Score 1857
Copywriter
annasamara's picture

Where to begin..? Bad photoshop, bad typography, bad idea.

Annya
www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
andreis's picture

hmm, where do i begin about your portfolio...bad photoshop, bad illustration skills, bad typography, and only 8 projects from 2004 till 2008. hmm... it's very easy to pretend like you know shit and leave ugly comments. way to support your fellow designers and design community with your "constructive" critique...

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

annasamara's picture

A little touchy aren't we?
What, no portfolio link from you?

I know what my skill set is. But thank you for adding it up for me.
I know that I would not be able to illustrate a pair of eyes hanging themselves on a tree, so I don't.

But if a designer or an agency chooses to do it, then they need to do it well or hire somebody who can.
And I am not saying I am eager for the job.

I leave a comment to a project posted for comments. This is my opinion as a viewer of the ad,
as part of the target audience and I am still entitled to an opinion.

By the way, thank you for your comment on my web site,
I agree that the use of dates on my projects could be unwise.
I will take the dates off.
Thank you

Annya Uslontseva
www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
andreis's picture

touchy? wow, don't tell me that because of my comment you've made an assumption that i'm even remotely related to the creative team working on that campaign... and regarding my portfolio - i'll have to school you again...you know, if you call yourself a "designer", you must know, that RESEARCH is on the foundation of the job, and if you a "modern day" designer, you probably use "the Internets". So tell me, is it so hard to click on my user name to get to my profile??!! or is it your first time ever using and internet forum?

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

STRTLRS's picture

Ok, now that you went out of your way to offend somebody, tell us how this ad works... That's what this site's for after all, isn't it?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

Attention potential suiciders,
Please donate your eyes

Other ppl like patients having terminal illness, old ages ones etc;
we are sorry

was that the msg ?

Guest
bknowlden's picture

The operative big idea here is suicide, not killing. I like the art, but the concept is flawed.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

WillBuller's picture

Agreed. If you want to get the point you're driving at, show killing, not suicide. The eyes committing suicide tells me that they don't want to continue living...which I think is pretty opposite of what you're trying to tell the audience. Might have been stronger to go with the other side of the coin on this one: living on rather than dieing.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture

i was thinking more on the lines of "keeping your eyes healthy for donation" rather than "since you're gonna die anyway, why don't you donate them instead"

Guest
askaichin's picture

OK comments on the copy

Its VERY BAD
Firstly you dont donate your eyes when you die.
Then what's with starting the second sentence with, "SO"?

Lame ad

askaichin
Activity Score 10
Iris Worldwide Delhi
Guest's picture

Very bad photoshoping..

Guest
izmild's picture

I don't have any eyes to see it. What's the reason...?

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

Too much blood and realism on a piece that was supposed to sell hope.
The photoshoping is OK to me. But the typing should be more sensitive than this taken from a wisky bottle.
The client logo shouldn't be at the bottom of the ad?

Guest
Guest's picture

If this wins I am gonna quit advertising.

Guest
Guest's picture

Bull Shit

Ogilvy & Mather???? Mumbai????

Shit....man. Is Sumanta sleeping?

Guest
Guest's picture

WOW!! Check out the nasty comments.
I often tend to give a few myself, but i really really like this campaign.

Guest
Guest's picture

O&M MUMBAI???????????? Can't believe it

Guest
unmanman's picture

greetings

overdone. the message isnt getting through but i wont say its bad... for its public service, and anything done for a good cause is good as long as it communicates atleast some thing

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

literal hahahah very bad

Guest
Guest's picture

muy bueno chicos, pasen el mail del traba.

Guest
Guest's picture

ughhh!

Guest
Guest's picture

Holy Shit!

Guest
Guest's picture

ughhh!

Guest
Guest's picture

Holy Shit!

Guest
Guest's picture

Totally Macabre. Makes me wanna save my eyes for my grave.

Guest
jeff.emmanuel's picture

oh my GOD

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Guest's picture

FUCK!!! THIS IS A REALLY BAD IDEA!

Guest
Guest's picture

ugly, simply ugly...

Guest
Guest's picture

WHAT???? WHAT???? IDIOT, IDIOT IDEA

Guest
Guest's picture

PUAJJJJJJJJJJJJJJJJJJJ!!!!

I want cry!!!! How can exist this ad

Guest
Guest's picture

ESTO ES UNA VERDADERA MIERDA!

Guest
Sdb's picture

Dint lyk..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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