Agency Network: 
Published/Aired: 
September 2008
Vision Foundation of India:  Ledge

Description

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Print advertisement created by Ogilvy, India for Vision Foundation of India, within the category: Public Interest, NGO.

Caption

Don't kill your eyes. Donate them instead.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images
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Guest's picture

2008 is sure the eyes "ideas" year. Tks Coke!!!!!

Guest
askaichin's picture

Horribly crap ad.
The eye is committing suicide, whats there to suggest that its being killed?

A semi OK execution of a shitty idea.
Also Very Very bad copy bro..

SAD. Very Sad

askaichin
Activity Score 10
Iris Worldwide Delhi
izmild's picture

No eyes to see! No Reason...!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

zmekyus's picture

sorry, the suicide theme has been so overdone lately...it is just not funny anymore...

zmekyus
Activity Score 118
Guest's picture

nice photogrphy. terrible otherwie

Guest
Guest's picture

nice idea but look terrible .amazing photography

Guest
Guest's picture

bad, very bad idea!

Guest
Guest's picture

bad..

Guest
Nandu's picture

OMG!

Nandu
Activity Score 21
Creative Director |

artcat

Guest's picture

stupid idea

Guest
Guest's picture

WTF!

Guest
crashdummyglory's picture

i feel depressed looking at it. it is a bleak world. oh my God! oh yeah and it is about eye donation...bohooo

crashdummyglory
Activity Score 39
wha...
Randallh's picture

I think people can easily hate.. But, never come up with a better idea. I think this works for the target. Page stopping! Captivating. Simple. Informative.

Randallh
Activity Score 21
Creative Director
Guest's picture

poor

Guest
Guest's picture

Shut fuck up Randall, this is a very bad idea!!

Guest
Guest's picture

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Guest
Guest's picture

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on. This copywriter cant even form a simple sentence.

Guest
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