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Fail Pisa

Campaign
Agency Network: 
Published/Aired: 
April 2014
+Vision:  Fail Pisa

Description

Print advertisement created by FCB, Argentina for +Vision, within the category: Retail Services.

Caption

You look dumber without glasses.

Advertising Agency: FCB, Buenos Aires, Argentina
Executive creative director: Tony Waissmann
Creative Director: Diego Rubio
Art Director: Emiliano Cortez
Copywriter: Dardo Pérez
Retoucher: Diego Chiliano
Photographer: Studio Wallace
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fredsushiman's picture

Steve Wonder did it a few years ago. I think it won gold.

fredsushiman
Activity Score 65
joelapompe's picture

I've seen the same idea in another optical store ad http://www.joelapompe.net/2014/12/30/selfies-fail-vision-lafam-opticas/

joelapompe
Activity Score 3923
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