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Fail glass

Campaign
Agency Network: 
Published/Aired: 
April 2014
+Vision:  Fail glass

Description

Print advertisement created by FCB, Argentina for +Vision, within the category: Retail Services.

Caption

You look dumber without glasses.

Advertising Agency: FCB, Buenos Aires, Argentina
Executive creative director: Tony Waissmann
Creative Director: Diego Rubio
Art Director: Emiliano Cortez
Copywriter: Dardo Pérez
Retoucher: Diego Chiliano
Photographer: Studio Wallace
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Highest Rated

NY Belfry's picture

I actually got the idea immediately, but I do acknowledge the point where the ad insults the potential consumer.

NY Belfry
Activity Score 1045
Other at City College of Technology
McAdvertising's picture

I'm sorry but these don't make sense...unless these people have a really rare vision problem where everything is off-center by 10%

McAdvertising
Activity Score 180
kleenex's picture

The AD company looks dumber for making theses ads.,

kleenex
Activity Score 58645
Web Designer/Developer
Pete R.'s picture

Confusing!

Pete R.
Activity Score 3412
Illustrator
nikagujejiani's picture

FCB you just failed it :)))

nikagujejiani
Activity Score 11
Art Director at Miami Ad School Europe
sold's picture

so bad
and they offended the target, ouch!

sold
Activity Score 3379
Copywriter
Dincherman's picture

Comments already explained everything. But I had to add this:

Less hairy arms please. At least don't use them in half of the composition! :/

Dincherman
Activity Score 14
NY Belfry's picture

I actually got the idea immediately, but I do acknowledge the point where the ad insults the potential consumer.

NY Belfry
Activity Score 1045
Other at City College of Technology
joelapompe's picture

I've seen the same idea in another optical store ad http://www.joelapompe.net/2014/12/30/selfies-fail-vision-lafam-opticas/

joelapompe
Activity Score 3917
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