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Movie

Campaign
Agency Network: 
Published/Aired: 
August 2009
Visine:  Movie

Description

Print advertisement created by JWT, United States for Visine, within the category: Health.

Caption

Natural Tears Formula. Don't ask how.

Advertising Agency: JWT, USA
Executive Creative Directors: Andrew Clarke, Kash Sree
Creative Director / Art director: Raphael Milczarek
Illustrator: Aaron Padin
Photographer: Hans Starck
Copywriter: Humberto Jiron
Producer: Tonya Martin
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Production Company: Sweet Genius
Account Director: Susan Bratteson
Account Executive: Heather Maclary
Project Manager: Steven Marchione
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Highest Rated

ivan's picture

That's how it was sent. I'll try to ask for better resolution and update.

ivan
Creative Director at Ads of the World
Guest's picture

sweet!

Guest
mrckais's picture

what is visine?

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

bottled tears (eye drops)...

Guest
picopalqlea's picture

I think it's bottled tears (eye drops)...

picopalqlea
Activity Score 999
mrckais's picture

tears?, does somebody buy tears?, or how are they used?, i like the ad, but i really don't understand the product, anyway thanks for the answer

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

it's for sore eyes

Guest
picopalqlea's picture

Yeah, no problem, I remember a friend used it for a while for her "dry eyes"...

picopalqlea
Activity Score 999
bknowlden's picture

i'm not sure why the quality of the images is so low, but a really great execution.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture

That's how it was sent. I'll try to ask for better resolution and update.

ivan
Creative Director at Ads of the World
bayron1989's picture

If the product is positioned, its not necesary talk about what it's, but in case, I dont know about that, what it is Visine, o visit%$%&, hm????? I dont really got it!!

bayron1989
Alami's picture

THANX TO Mr GOOGLE:

Visine tears

Product Description

* Moisturizes and Soothes.
* Protects against further irritation.
* "Natural Tears Formula" contains 10 important ingredients found in your own natural tears.
* Also available in preservative-free single use containers.

Uses

* For the temporary relief of burning and irritation due to dryness of the eye
* For protection against further irritation

Alami
Activity Score 46
Art Director |

CREATOR

bayron1989's picture

Thanks for your answer.

bayron1989
bubblestheclownfish's picture

"Don't ask how", but you're going to show me? Hunh?

Plus - I'm getting someone else's tears? Gross. Hey - I get dry mouth when I go jogging, do you have any bottled spit I can drink to help refresh me? What a waste of $ setting this thing up. Beautifully modeled, well shot and illustrated, but a dumb idea.

It's "natural tears" formula, not "actual tears" formula. I know it's a hard proposition, as the formula name kinda backs you into a corner, but this isn't the answer.

bubblestheclownfish
Activity Score 614
Creative Director
Jet Propulsion Lab's picture

I'm with "bubbles" on this one.
I get the message of "as close as the natural tears" perfectly clear. It's the unintended other rather unpleasant message I'm walking away from the ad that's bothering me. As someone who worked on the similar product before and more importantly, as a consumer, I think this work will make the audience feeling a little squeamish about the eye drop. It's the overt suggestion of collecting someone else's "bodily fluids" and selling them as a product that disgusts me.
"As close as the nature intended" is a message many advertisers want to convey about their product. But there's a right way and wrong way to do it. This campaign falls into the category of "highly creative," no question about it, but the ultimate takeaway (conscious or otherwise) is "highly questionable."

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Trying too hard.

Guest
Arkadiusz's picture

plus for the originality

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

I know everyone is entitled to their own opinions, and that no opinions are wrong, but you people who don't like this ad--totally wrong. It is the best thing that has popped up on this site in ages.

Guest
Guest's picture

Don,t ask how" is not required. It is confusing everyone.
Idea is more stronger when you say.. "Only Natural Tears Formula"

But..which teardrop company spend so much money in advertising?

Guest
Guest's picture

Don't ask how it works, 'cause it works and works well.

Guest
stafro's picture

You seem to refer to after a certain metaphysical
Or indicate that you are in this painting for example, for the suffering of human beings

stafro
Activity Score 26
Art Director at art director
just write's picture

this is original.. but confusing...

just write
Activity Score 651
Copywriter at Banyantree communications
michelangelo's picture

I like it

michelangelo
Activity Score 660
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