Description
Print advertisement created by JWT, United States for Visine, within the category: Health.
Natural Tears Formula. Don't ask how.
Executive Creative Directors: Andrew Clarke, Kash Sree
Creative Director / Art director: Raphael Milczarek
Illustrator: Aaron Padin
Photographer: Hans Starck
Copywriter: Humberto Jiron
Producer: Tonya Martin
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Production Company: Sweet Genius
Account Director: Susan Bratteson
Account Executive: Heather Maclary
Project Manager: Steven Marchione
sweet!
what is visine?
mrckais
bottled tears (eye drops)...
I think it's bottled tears (eye drops)...
i'm not sure why the quality of the images is so low, but a really great execution.
--
brandon
That's how it was sent. I'll try to ask for better resolution and update.
If the product is positioned, its not necesary talk about what it's, but in case, I dont know about that, what it is Visine, o visit%$%&, hm????? I dont really got it!!
THANX TO Mr GOOGLE:
Visine tears
Product Description
* Moisturizes and Soothes.
* Protects against further irritation.
* "Natural Tears Formula" contains 10 important ingredients found in your own natural tears.
* Also available in preservative-free single use containers.
Uses
* For the temporary relief of burning and irritation due to dryness of the eye
* For protection against further irritation
CREATOR
"Don't ask how", but you're going to show me? Hunh?
Plus - I'm getting someone else's tears? Gross. Hey - I get dry mouth when I go jogging, do you have any bottled spit I can drink to help refresh me? What a waste of $ setting this thing up. Beautifully modeled, well shot and illustrated, but a dumb idea.
It's "natural tears" formula, not "actual tears" formula. I know it's a hard proposition, as the formula name kinda backs you into a corner, but this isn't the answer.
I'm with "bubbles" on this one.
I get the message of "as close as the natural tears" perfectly clear. It's the unintended other rather unpleasant message I'm walking away from the ad that's bothering me. As someone who worked on the similar product before and more importantly, as a consumer, I think this work will make the audience feeling a little squeamish about the eye drop. It's the overt suggestion of collecting someone else's "bodily fluids" and selling them as a product that disgusts me.
"As close as the nature intended" is a message many advertisers want to convey about their product. But there's a right way and wrong way to do it. This campaign falls into the category of "highly creative," no question about it, but the ultimate takeaway (conscious or otherwise) is "highly questionable."
Trying too hard.
plus for the originality
Anna Turkiewicz Advertising Agency
imagination powered by knowledge
I know everyone is entitled to their own opinions, and that no opinions are wrong, but you people who don't like this ad--totally wrong. It is the best thing that has popped up on this site in ages.
Don,t ask how" is not required. It is confusing everyone.
Idea is more stronger when you say.. "Only Natural Tears Formula"
But..which teardrop company spend so much money in advertising?
Don't ask how it works, 'cause it works and works well.
You seem to refer to after a certain metaphysical
Or indicate that you are in this painting for example, for the suffering of human beings
this is original.. but confusing...
I like it
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