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Campaign
Agency Network: 
Published/Aired: 
December 2007
Like
14
Views
11302
Viral Hope:  Basket

Description

Print advertisement created by Cline Davis and Mann, United States for Viral Hope, within the category: Public Interest, NGO.

Caption

Hope. Don’t trash it.
Patients in Africa are dying to get their hands on your unused HIV meds.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
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TRICKY's picture

love it

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

jazarah's picture

really good

jazarah
Activity Score 1262
Junior's picture

Simple and clear.

Junior
Activity Score 63
glennbat's picture

congrats everyone

glennbat
Activity Score 12
Creative Director
.nl's picture

Congratulate with you?!?

.nl
Activity Score 207
Art Director
bluebritfan's picture

i like it, i just don't understand, who would trash their hiv meds?

bluebritfan
Activity Score 47
Advertiser, Copywriter
SandMan69's picture

A society that has excess.

There's a double message here for those of you that want to pay attention.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

SandMan69's picture

Like the other two, but this one isn't working as well visually.

Love the campaign though.

Hope it works, and doesn't just get awards.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

monicamexico's picture

Who's the target for these? They just don't make sense to me.

monicamexico
Activity Score 830
themightyquinn516's picture

From my response in another thread:

There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.

themightyquinn516
Activity Score 5
New York, NY
StuartLittle's picture

love that

StuartLittle
Activity Score 466
Other
kristencastro's picture

This campaign is great. It has clear target publics, a clear concept, theme and strong visuals and copy! Kudos!

kristencastro
Activity Score 16
Student
P. S.'s picture

Great colors, very clean and very smart. Got my attention with such simplicity. Love it!

P. S.
Activity Score 8
Art Director
GoodEye's picture

Love it.

GoodEye
Activity Score 9
Creative Director - New york
4u2's picture

Wow, great design.

4u2
Activity Score 9
Art Director
zoom's picture

Love these campaign, great cause.

zoom
Activity Score 9
cd
Elvis W's picture

Great concept, great idea, great work.

Elvis W
Activity Score 8
Art
johny7's picture

I like the idea and the visual.

johny7
Activity Score 9
Creative Director Copy
1vision's picture

A Winner!!!

1vision
Activity Score 9
Desiner
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