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Zebra

Campaign
Agency Network: 
Published/Aired: 
January 2012
Vipal:  Zebra
Vipal Print Ad -  Zebra

Also From This Campaign 2

Description

Print advertisement created by 141/Soho Square, Brazil for Vipal, within the category: Public Interest, NGO.

Caption

Without action, soon they’ll be the only ones.

Advertising Agency: 141/Soho Square, São Paulo, Brazil
Chief Creative Officer: Celso Alfieri
Copywriter: Celso Alfieri
Art Director: Celso Alfieri
Photographer: Mauricio Nahas
Illustrator: Boreal
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Highest Rated

danielchapman's picture

*scratches head*

This one I can kinda grasp... they painted stripes on the dog because there aren't any more zebras and they REALLY miss zebras.

Then I lose all faith in any semblance of strategy when they show the alien panda dog hybrid.

danielchapman
Activity Score 292
andylefty's picture

I don't quite get these based on the line.

Dogs will be the only what, striped animal. I might be taking it too literally.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
_tj_'s picture

I'm glad I'm not the only one lost on these.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

somecopywriter's picture

You can't be serious? You are! Well you're wrong.
This doesn't make me think about the plight of endangered animals one bit.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Billoughsby's picture

Translation of concept needed. Where's Hadrons?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Hadrons's picture

Right behind you, I went to the hair dresser...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Here is my guess as to what they did.

The Zebra in this spot is actually a dog with the Zebra strips on it.

Without action only the dogs will be left and not the Zebras.

kleenex
Activity Score 58797
Web Designer/Developer
jponino's picture

would have been interesting if dogs were really stripped or look like panda

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
danielchapman's picture

*scratches head*

This one I can kinda grasp... they painted stripes on the dog because there aren't any more zebras and they REALLY miss zebras.

Then I lose all faith in any semblance of strategy when they show the alien panda dog hybrid.

danielchapman
Activity Score 292
Hadrons's picture

I tried to make sense and find some logic in these ads.

Well, the slogan continues: "Retreaded tires preserve nature". This prompted me to look up Vipal.

Turns out:
The Vipal Group is a business concern which was created from the foundation of Vipal Rubber, the Vipal Bank, and various other subsidiaries.
The USP of this group, or shall I say the PR people of the company want us to believe that the company has respect for the environment, social responsibility, and makes constant investments in technology.
o.k. this leads us to retreaded tires. According to the Retread Manufactures Association,
retreading a tire takes an average 4.5 gallons less oil than manufacturing a new tire. With a commercial vehicle tire, the savings are even greater up to 15 gallons per tire.

SO ?! - If I'll retread my tires the dog-zebras and dog-pandas will no longer be endangered?!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

Ah.

...Wait.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Nike Diesel's picture

Confusing at best.

Nike Diesel
Activity Score 13718
Art Director
thedesignaddict's picture

Man, there is so much bad work on AOTW lately.

thedesignaddict
Activity Score 5403
Art Director at Freelance
asiaminor's picture

The concept of decreasing by increasing. Roadkill death ratio goes down when the the quality of tires go up, hence, retreading them. Your call.

As the slogan goes, "Retreaded tires preserve nature".

asiaminor
Activity Score 30
Hadrons's picture

Roadkill Zebras & Panda ?... like hello?!
I think their is a leakage of some gray matter around here.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

asiaminor's picture

Allow me to clarify. I don't think they're using zeebras and pandas directly, but the idea of them, in relation to extinction. On man's best friend.

asiaminor
Activity Score 30
Hadrons's picture

Dude. Allow me to quote: "VIPAL Environmental Awareness"
What in the SAM HILL does this have to do with road kills??

There is absolutely ZERO validity to the jumbled mass of words you are presenting here as an argument.
The ad FAILED to deliver the message.

Thank you for your cooperation.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

asiaminor's picture

Lovely.

asiaminor
Activity Score 30
MicheleVirgilio's picture

i don't like this ad. Not real for me

MicheleVirgilio
Activity Score 2617
Billoughsby's picture

Just drop 141/Soho Square a line and ask them what they were thinking. Any effort beyond that can only yield the Doobiest of dubious results..

Billoughsby
Activity Score 5154
Art Director |

That's it.

Eight's picture

copy sucks photo is o.k.

Eight
Activity Score 148
Production Manager
kr34t1v3's picture

I don't really know the agenda of the sponsor/VIPAL behind this work.

I love the striking image and the creepy nature.

My 2 cents.
The idea would be "there won't be anything natural/wild if we don't take any action soon".

By the way I am new here just registered love the stuff peoples.

kr34t1v3
Activity Score 33
Creative Director
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