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Skydiving

Campaign
Agency Network: 
Published/Aired: 
April 2008
VIP Magazine:  Skydiving

Description

Print advertisement created by Grey, Brazil for VIP Magazine, within the category: Media.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Directors: Ricardo Sarno, Lucas Heck
Copywriters: Filipe Medici, Fernando Silva
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Highest Rated

Wordnerd's picture

but "born to be wild" is?? were you involved in creating this campaign? cause if that is the idea, i still don't get it

Wordnerd
Activity Score 6692
Copywriter
matita's picture

hahaha this make´s me laught

matita
Activity Score 488
Copywriter at Ogilvy Santiago
Mr. Phill's picture

Hahaha! Great and funny campaign!!

Mr. Phill
Activity Score 138
Copywriter
mishkaa's picture

pls explain (I'm a woman)

mishkaa
Activity Score 296
lauke's picture

When you look the image two things can cross your mind.
if you are a man "raining man" is not the thing that you should think first. :)

lauke
Activity Score 112
Art Director
Wordnerd's picture

but "born to be wild" is?? were you involved in creating this campaign? cause if that is the idea, i still don't get it

Wordnerd
Activity Score 6692
Copywriter
lauke's picture

When you see a pink baby shirt. what do you think?
Nice shirt I would love to wear it. Would be lovely in me.
or
Nice shirt, I will give it to my girlfriend.

It's the same.

If you see a lot of skydivers in the sky and you think:
it's raining man, you are not thinking like a man.

lauke
Activity Score 112
Art Director
Wordnerd's picture

"If you see a lot of skydivers in the sky and you think: it's raining man, you are not thinking like a man."

why? i get the idea, but i don't find this idea in these ads. the effect should be "yes, right! i'm a man and this speaks to me!" but this makes no sense to me, sorry.

Wordnerd
Activity Score 6692
Copywriter
lauke's picture

Now I'm confused. First you said that you don't get the idea. Then you said that you get the idea but is no seeing the idea in this ad.
If you don't see the idea, how can you get the idea?
You can say that the idea is not working for you, ok, I get it, but you cannot say that makes no sense.

lauke
Activity Score 112
Art Director
Wordnerd's picture

sorry i have no idea, what they are talking about. and what is so funny?

Wordnerd
Activity Score 6692
Copywriter
cullers's picture

Is "born to be wild" a dude movie about the air force? I can only think of the song by Steppenwolf which is about motorcycles.

Wait, it doesn't matter if there's some movie, it should be referring to the song, right, because "It's Raining Men" is a song - it must be about Born to be Wild the SONG.

But that song is about MOTORCYCLES!

Ok. so I give up trying to get it. I like the other one better.

cullers
Activity Score 332
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