Your father deserves something better, 1

Campaign
Agency Network: 
Published/Aired: 
August 2017
Vinhedos: Your father deserves something better, 1

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Description

To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.

Caption

If an underwear were a good gift, your father would use it over his pants. On this Father’s Day, give the present he deserves. Give Vinhedos.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Directors / Art Director: Cortez Pereira
Creative Director / Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro
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