Advertisement

Grass

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Leo Burnett, Russia for Vimm-Bill-Dann, within the category: Food.

Caption

From a softer kind of cows
Vimm-Bill-Dann
The softest cheese ever

Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Copywriter: Alexander Ovsyankin
Art Director: Mikhail Yarovikov
Log in or register to post comments
Wordfruit's picture

I don't find these strong.

I think sometimes -- especially with puns -- some people put words and wordplay before the thing they're trying to say with the words. I would say that might be the case with these ads.

They don't make me think 'that cheese looks scrumptious'.

They don't help me believe the line 'The softest cheese ever'.

Wordfruit
Activity Score 1023
alausa's picture

...Cow so tame, so mild mannered. A literal 'softie'. Works on that level, methinks.

alausa
Activity Score 1420
Creative Director at Noah's Ark
andylefty's picture

Works for me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
pierrelastname's picture

boring

pierrelastname
Activity Score 2869
Copywriter
Bacon Face's picture

haha

Bacon Face
Activity Score 107
Ramat Ajala's picture

I really like this series.

Ramat Ajala
Activity Score 800
Rose Abraham's picture

The idea of 'softness' isn't translating very well for me.

Rose Abraham
Activity Score 62
Loyola College, Chennai
bate_palmas's picture

Despite the fact 'soft' and 'gentle' aren't quite the same thing (assume in Russian it works better), I think the campaign is cute, funny and makes me want to try the cheese. Well done.

bate_palmas
Activity Score 1479
Captain_Quirk's picture

Aren't cows generally quite soft and dopey?
Still, like the clean look and simple headline treatment.

Captain_Quirk
Activity Score 15
Copywriter
Nike Diesel's picture

You've probably heard the term "Like a stubborn heifer"? If not, now you do :)

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

not bad.

kleenex
Activity Score 53332
Web Designer/Developer
artyduran's picture

I like this ad the most. Good concept.

artyduran
Activity Score 1582
Copywriter
Nomad8's picture

Love this particular one. Bullied by the meadow, what a cow! :D

Nomad8
Activity Score 204
JWT India
Leshiy's picture

So, will this cow go to one better or worser meadow?

Leshiy
Activity Score 13
Art Director
lorenzospio's picture

Lovin it!

lorenzospio
Activity Score 20
TheWasteBin's picture

"Softer cheese from softer cows." Funny concept.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
catsads's picture

soft cheese is the benefit? Unlikely/

catsads
Activity Score 56
Advertisement
Advertisement
Advertisement