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No occasion too small

Agency Network: 
Published/Aired: 
December 2008
Villa:  No occasion too small
Villa Print Ad -  No occasion too small

Description

Print advertisement created by McCann, Norway for Villa, within the category: Non-Alcoholic Drinks.

Caption

This calls for a celebration.

Advertising Agency: McCann Oslo, Norway
Art Directors: Lars-Kristian Harveg, Ketil Eggum
Copywriter: Jonas Grønnern
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Guest's picture

I like the idea, execution not so great though.

Guest
bknowlden's picture

That's funny you say that. This idea could be used for almost anything, and I've seen it 100's of times, but the execution uses good restraint and is refreshing to me.

Oh the subjectivity of advertising :)

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

i agree.The idea is not so great but the the simplicity (and originality for a beer) of the execution makes it a lot better.

Guest
Guest's picture

Not a beer, but a soda brand. (mostly enjoyed by kids..)

Guest
iT-iS-i's picture

Crap. Period.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

You're an idiot. Period.

Guest
Jumo's picture

Good idea not well done.

Jumo
Activity Score 592
Art Director |

Jumo

Tonits's picture

Está bueno... me gusta la idea.

Tonits
Activity Score 349
corndogfuneral's picture

Unfortunately, not such a small occasion.

corndogfuneral
Activity Score 1053
Art Director
floydeepurple's picture

Nice. Brings a smile.

floydeepurple
Activity Score 349
Copywriter
Guest's picture

Buena idea, creo que no necesita el copy de arriba, tal vez ahí debería estar la cerveza y el cierre.

Guest
kai539's picture

smirk
simple ad, good idea

kai539
Activity Score 244
Nanyang Academy of Fine Arts
BachBern's picture

Good, funny.

BachBern
Activity Score 106
Guest's picture

nice typography.

Guest
Guest's picture

nice...liked it...!!

Guest
capywriter's picture

something is wrong with the thinking here... At the moment of celebration you don't know yet it 'll soon go downhill. So basically you're celebrating the fact things are finally going great again after a long bad period. Not a small occasion at all...

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

I think it's really good acctually. You have to concider the target market and nostaliga with the product. Villa is the kind of soda thats always on Norwegians tables at birthdays, New Year, weddings or whatever other kind of celebration you could think of!
I like the font used too, its kindof swirly, bubbly and fun - illustrates the product well. After all, it is kids and others alternative to champagne!
Hits the target market - made me smile=) Thumbs up!

Guest
comatose's picture

I think it's really good acctually. I guess you have to have the relation and nostaliga to the product as norwegians have. Villa is the kind of soda thats always on tables at birthdays, New Year, weddings, as a reward or whatever other kind of celebration you could think of (hence no celebration is too small)!
I like the font used too, its kindof swirly, bubbly and fun - illustrates the product well. After all, it is kids and others alternative to champagne!
Hits the target market - made me smile=) Thumbs up!

comatose
Activity Score 2
AUT
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