Agency Network: 
March 2011
Viking:  Slacker


Print advertisement created by Publicis, France for Viking, within the category: Electronics, Technology.


The new robotic mower LMow. It does everything while you do nothing.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Photographer: David Harriman
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chapelier's picture

Seriously? An automatic lawnmower? Where have the days of running across the backyard with the manual mower gone? But still, a clean and funny way of selling the product. If I had a backyard and if I were a slacker I'd probably invest in one of those things.

Activity Score 154

keeping the right side of your head warm.

Davosk's picture

Just pay a kid 10 bucks to do it. It's cheaper and he'll do it in straight lines. Nice Art.

Activity Score 4811
Art Director
Ron Burgundy's picture

well if the mower works as good as the roomba, get ready to watch it run over a spot nine times before it gets it.

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Glut's picture

Funny and clever series.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

I like it.

Activity Score 58777
Web Designer/Developer
shahidali's picture

This machine's gonna change my life. :-) Fun apart, this is good. Communicates the message in an effective way

Activity Score 4065
Dhaka, Bangladesh |


YJ's picture

Love it. Great art direction and execution. Well done.

Activity Score 376
Art Director
Jon-Paul Mountford's picture

Funny and clever.
but i think, not Funny and clever enough.
I sense a missed opportunity.

Jon-Paul Mountford
Activity Score 890
Photographer |

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