Description
Print advertisement created by McCann, Finland for Viking Line, within the category: Transport.
Our studies indicate, saying yes to fun stuff is more fun and stuff.
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Illustrator: Raine Kuusi / Fake Graphics
Additional credits: Petteri Lillberg, Janne Uotila, Kari Mikkonen, Anu Rahkola
bizarre stuff, eh? in fact, its bizarreness is one of the reasons it's so memorable. there's lots of neuroscience that supports this as
a creative technique. this short film describes some of ways to apply it to brands & marketing materials http://www.qvbrands.com/intro-movie/
OMG.
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broad perspective idea & execution.
thumb is up.
keep going.
"If you are irritated by every rub, how will you be polished?"
— Rumi
The ad is OK. It says their line is all about decadence and excess. People might like that. My issue is with the body. I know it's hip/ absurdist/ existential to have an apparent "flippant" line (or flipping the line). It's a good first thought, but "stuff" is not the word to hang a campaign upon. Oh, and is this it "NG LI" cruises?
extremely forced.
ad loving mad creative. find me on desicreative.
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