Fun And Stuff, Cake

Campaign
Agency Network: 
Published/Aired: 
April 2011
Viking Line:  Fun And Stuff, Cake

Description

Print advertisement created by McCann, Finland for Viking Line, within the category: Transport.

Caption

Our studies indicate, saying yes to fun stuff is more fun and stuff.

Advertising Agency: McCann, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Illustrator: Raine Kuusi / Fake Graphics
Additional credits: Petteri Lillberg, Janne Uotila, Kari Mikkonen, Anu Rahkola
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niniasufle's picture

I don't know... but I want some of that!

niniasufle
Activity Score 407
Travelmax
NataliaLima's picture

Yay lets say yes to morbid obesity

NataliaLima
Activity Score 1380
kleenex's picture

Amen to that poster!!!!

kleenex
Activity Score 57873
Web Designer/Developer
rjulian's picture

bizarre stuff, eh? in fact, its bizarreness is one of the reasons it's so memorable. there's lots of neuroscience that supports this as
a creative technique. this short film describes some of ways to apply it to brands & marketing materials http://www.qvbrands.com/intro-movie/

rjulian
Activity Score 2
ace85le's picture

OMG.

ace85le
Activity Score 3935
Marketing Manager |

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EZMartinez's picture

Fresh and fulfilling indeed.

EZMartinez
Activity Score 45
Editor
bhuvneshwar.chd's picture

broad perspective idea & execution.
thumb is up.
keep going.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

TBWR's picture

Nice concept.

TBWR
Activity Score 15
Art Director
theoldman_son's picture

Funny. Well written copy.

theoldman_son
Activity Score 317
Art Director
Rotzgoht's picture

The ad is OK. It says their line is all about decadence and excess. People might like that. My issue is with the body. I know it's hip/ absurdist/ existential to have an apparent "flippant" line (or flipping the line). It's a good first thought, but "stuff" is not the word to hang a campaign upon. Oh, and is this it "NG LI" cruises?

Rotzgoht
Activity Score 186
saumya's picture

extremely forced.

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

katty_brb's picture

forced

katty_brb
Activity Score 19
paulwirr's picture

what?

paulwirr
Activity Score 31
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