Shelves, 3

Campaign
Agency Network: 
Published/Aired: 
July 2010
Videocon:  Shelves, 3

Description

Print advertisement created by McCann, India for Videocon, within the category: Electronics, Technology.

Caption

Aire conditioners with Turbo Cooling.

Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni
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Highest Rated

decreative's picture

mmm. So glad that Videocon brand is improving.
Very Good art direction.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
capywriter's picture

Nice idea, on the other hand I guess it would be too cold to be sitting in that chair... :)

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

self indulgent, don't u think?

Guest
tamer samy's picture

just awesome and new..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

AssassinX's picture

Beautiful picture.

Agree with the_capywriter.
Maybe they can do co-marketing with Northface or some other outdoor product company... :)

AssassinX
Activity Score 1327
the_lizard_king's picture

Why don't people understand that being literal and trying to be "clever/ creative" puts too much pressure on the entire agency creative team. Ok so the room gets cooled... the next thing i do is live in a FU!@#$G fridge... hahaha. Now is that funny or creative???? Please don't do it!!!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

withouts's picture

How much do you think Indian AUDIENCE is creative to get it without to go literal?

I very much like the art direction, though.

withouts
Activity Score 36
decreative's picture

mmm. So glad that Videocon brand is improving.
Very Good art direction.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
TSD Agency's picture

pretty and involving. no need to analyze the situation with 'living in the fridge', as for me :)

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Hibon's picture

Great photo and artdirection... OK the room is cold, so what ? Boring idea!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Nice stuff

Guest
Guest's picture

Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy

Guest
Adaddicted's picture

Its COOOL!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Jupiter's picture

there's a piping-hot coffee mug but where's the guy?...went outside because its too cold is it? hahaha

cool:-}

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

there goes another self indulgent ad buddies!

ok, the AC will keep the food fresh, but what happens to the ba**s? freeze it for keeps?

c'mon buddies, who are u kidding.

good luck to u creative folks!

Guest
Guest's picture

O.K. Now no more ads for Videocon Refrigerators.

Guest
paumarques's picture

jej, molt bona!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

bknowlden's picture

Poor strategy. It's a "turbo-cooling" air system, not a "super-cold" system...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Dzsoi's picture

I don't mind the idea... of course best temperature for food storing and for human are different, but imho it's usually not the TA who takes everything literal but strict flaw-seeker professionals.

Dzsoi
Activity Score 8611
Copywriter
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