Run smooth, Mole

Campaign
Agency Network: 
Published/Aired: 
February 2011
Victory:  Run smooth, Mole

Description

Print advertisement created by Grey, Germany for Victory, within the category: Fashion.

Caption

Run smooth with Victory V-Shock technology

Advertising Agency: Grey Worldwide, Duesseldorf, Germany
Creative Directors: Regner Lotz, Moritz Grub
Art Director: Regner Lotz
Copywriter: Moritz Grub
Illustrators: Hajo Müller, Madlen Alex
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Highest Rated

zerocool's picture

am I the only one who doesn't get it? what do you mean Run Smooth?

zerocool
Activity Score 455
jackmancer2017's picture

Haha, just for a split second I thought it was an ad for that game, but then, you can just see the whole story unfold with somebody running over their ceiling and crumbling their tower. Fantastic.

jackmancer2017
everartz's picture

geez! this is beautiful... i cant wait to see what the brazilians are preparing to beat it :D

everartz
Activity Score 7613
Art Director |

| everartz |

Camiwonka's picture

Great ad!

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
Fran821's picture

muy buena idea!

Fran821
Activity Score 31
Copywriter at Freelance creative and finishing the advertising carrer in CAECE Mar del Plata
luispiter's picture

i like it

luispiter
Activity Score 2756
comunication
javier bizarro's picture

hahaha nice idea, the illustration it's great, but i don't like so much the art direction anyway

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
Lazarus's picture

Needs a better execution.

Lazarus
Activity Score 1537
Creative Director
Helmet Chrome's picture

Love the illustration, well done.

Helmet Chrome
Activity Score 258
Art Director
royschellekens's picture

I truly love the idea. Execution could be a lot better though. With Tiago Hoisel or Dennis Zilber illustrating this, it would go sky high.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

theanc's picture

Indeed.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

mrakamu's picture

advertising wasn't supposed that i would be simple. you need to wait and think to understand it, but nonetheless, it's a beautiful ad.

mrakamu
Activity Score 914
Copywriter
mr.x's picture

Like the idea but not the illustration.

mr.x
Activity Score 998
Forsbergs Skola
Billoughsby's picture

Hajo Müller and Madlen Alex outdid themselves. kudos

Billoughsby
Activity Score 5154
Art Director |

That's it.

jackblack's picture

Not bad.

jackblack
Activity Score 2366
Art Director
zerocool's picture

am I the only one who doesn't get it? what do you mean Run Smooth?

zerocool
Activity Score 455
Billoughsby's picture

These running shoes provide the wearer with an incredibly smooth running experience -- as shown in the fact that these underground creatures' nice game of Jenga was not upset by someone running a few inches overhead in a pair of Victory shoes.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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