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Pine

Campaign
Published/Aired: 
February 2008

Description

Print advertisement created by Demner Merlicek & Bergmann, Austria for Victorinox, within the category: House, Garden.

Caption

Noticeably sharper. The new forged kitchen knife range from Victorinox.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Monika Prelec
Photographer: Robert Staudinger
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Rog's picture

I'll take this one.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

artiam's picture

lol as will I

artiam
Activity Score 123
Disco Munky's picture

Interesting visual. Why is the chopping board scared of the knife tho?

That's what they're designed for. Shouldn't something else be scared?......Like a coconut?

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

wing2aska's picture

just an exaggeration!!!! Disco Munky

wing2aska
Activity Score 58
copywriter
Disco Munky's picture

I know dude, I'm just wondering if the exaggeration would have better used differently.

http://www.kottke.org/plus/misc/images/chema-madoz.jpg

check the above link for what I'm meaning.

It's quite similar, but different.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

mindthegap's picture

nice. knife ads aren't that easy any more.

mindthegap
Activity Score 16
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
mikelite's picture

we don't three of these...

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

AssassinX's picture

one-step thinking
Good ad anyway

AssassinX
Activity Score 1329
andreabecon@yahoo.it's picture

best of 3

andreabecon@yahoo.it
Activity Score 81
Creative Director at creative director
Jetstream's picture

nice, best one.

Jetstream
Activity Score 115
Other at Freelance CD
lucciano marisio's picture

gran trabajo, buen recurso!

lucciano marisio
Activity Score 166
Copywriter |

Lu

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